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1、摘要众筹行业作为一个新兴的行业,引起了无数人的兴趣。在中国的发展虽然只有4年时间,但是已经涌现了一批互联网众筹的优秀平台和项目。在其不断高速发展的同时,也暴露出了监管缺失、项目参差不齐、风险高等等问题。因此,有必要对互联网众筹的整体行业发展情况做出总结与回顾,并借鉴互联网众筹较成熟国家的经验和做法,以更好的促进中国互联网众筹行业的发展。本文主要运用对比分析的方法,研究互联网众筹行业的运行方式、发展情况、风险以及监管模式。国内的众筹运营主要有商品类众筹和股权类众筹两种模式。通过借鉴理论模型探讨众筹行业的理论基础是消费者可以从众筹行为中获取到的社区效用,并且只有在融
2、资额较大时才宜采用股权众筹的方式。同时,通过对国外众筹相对成熟国家的众筹的现状的分析,与中国的众筹现状进行对比,发现国内众筹存在项目混乱、监管缺失等一系列问题,再借鉴国外的一些成熟的监管方式,提出国内众筹行业需要设立准入标准、进行投资者教育、监管部门颁发股权众筹运营牌照等一系列的监管建议。关键词:互联网众筹风险监管IIIAbstractCrowdfunding,asanemergingindustry,hasarousedalotofpeople’sinterests.InChina,crowdfundinghasonlydevelopedfor4years.H
3、owever,alotofgoodprojectsandplatformshaveemerged.Duringitsfastdevelopingphase,someproblems,suchaslackofregulation,poorqualityandhighrisksalsoemerged.ItisnecessarytodothesummaryandreviewoftheChinesecrowdfundingmarket.What’smore,exploringcrowdfundinginmoredevelopedmarketstounderstandth
4、eirperformanceandpracticesisveryimportantforabetterdevelopmentofChinesecrowdfundingmarketsbecausewecanlearnfromthem.Thispapermainly,explorestheoperating,development,regulationofthecrowdfundingindustryusingthecomparisonanalysis,.InChina,therearemainlytwotypesofcrowdfundingmodels,rewar
5、d-basedandequitycrowdfunding.Agametheorymodeltellsusthelogicbehindcrowdfundingandthatthesuccessofthecrowdfundingisbasedonthecommunitybenefitscustomersget.Andalso,smallcapitalrequirementisnotsuitabletogoforequitycrowdfunding.AfteranalyzingforChineseanddevelopedcrowdfundingmarkets,wekn
6、owthatChinesemarkethavesomeproblemsincludinginadequateregulation.Finallywemakesuggestionstothecrowdfundingdevelopmentsuchassettingupentrycriteria,issuinglicense,investoreducationandsoon..KeyWords:CrowdfundingRiskRegulationIV目录第一章绪论.....................................................
7、..................................................................................1一、选题背景及研究意义...............................................................................................1二、众筹的定义及分类....................................................................................
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