Unit 9 新视野读写教程第三册教案.doc

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1、Book4unit9SectionAMakeEuroDisneyMoreEuropeanⅠ.Warm-upActivity1.TopicDiscussionⅰ.Student’sDiscussion(Teacherasksstudentstodiscussthetopiconthepassage.)1)WhatdoyouknowaboutDisney?--Itisaworldfamouscartooncorporation.Itcontainsmoviecompany,TVprogramcompany,andthemeparkcompany.2)Howm

2、anyDisneythemeparksaretherearoundtheworld?--Therearesix.(TwoinUSA,oneinFrance,oneinJapanandoneinHongkong)ⅱ.Teacher’sSummaryThispassagenarratestheWaltDisneyorgnization’sexperiencesinsettingupitsfirstthemeparkinEuropenearparis:EuroDisneyland.Differentpeopleanddifferentorganizations

3、mayhavedifferentresponsestoEuroDisney.ThesehaveincludedobjectionsfromFrenchintellectualsthattheparkispollutingtheFrenchcultureandlegalissuesinrespectofthedresscodeforitsemployees.EuroDisneyhas,however,madestrongeffortstoEuropeanizeitsthemepark.Theauthorlooksintothequestionssuchas

4、:WouldEuroDisneybeasiteofapleasantblendofculturesorapainfulclash?Woulditmakemoneyandexpandorlosemoneyandclose?2.QuestionsontheTopicandthePassage1)WhydidalaborinspectortaketheDisneyorganizationtocourt?--Becausehebelievedthatthecompany’sdressandappearancecodeoffendedindividualliber

5、tyandviolatedFrenchlaborlaw.2)Whatisthewriter’spurposetocitethecaseinthepassage?--ToshowthatthecompanyfacessomedelicatecultureissueswhileitgetsreadytoopenitsthemeparknearParis.1)HowdidtheDisneymanagementreacttochargeslikethis?--Itarguedthatallemployeeshavetoobeythecompany’scodeab

6、outappearanceanditbelievedthatanemployeeshouldthinkajobismoreimportantthanhisappearance.2)WhatdidtheFrenchgovernmentdotoattractEuroDisneylandtoParis?--Itmadeanextraordinaryseriesoftaxandfinancialconcessionsinordertoattractit.3)WhatattitudesdidFrenchintellectualsholdtowardtheEuroD

7、isneylandproject?--Theyhadanegativeattitudetowardtheprojectandcriticizedit.4)WhatkindofcriticismdidtheDisneymanagementreceiveontheEuroDisneylandprojectasimpliedinthepassage?--Itwascriticizedasbeingculturallyinsensitive.5)WhathastheDisneymanagementdonetomakeEuroDisneylandmoreEurop

8、ean?--TheDisneymanagementhastriedtomakeE