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1、McDonald'sIn1940,RichardandtheMauricebrothersintheUnitedStatesofCalifornia,createda"DickandMacMcDonald"restaurant,istoday'sMacdonaldrestaurantprototype.TheMcDonald'ssetupthefirstinternationalrestaurantinCanadain1967andsetupthefirstrestaurantinChinesemainland(Shenzhen)in1990.Companyandmarketin
2、gCompanyandmarketingIn1962,McDonald'suncleisunveiledforthefirsttimeinWashingtonCity.(ThefirstCEOofMcDonald's)Currently,Macdonaldintheglobalfastfoodchainischampionofsalesvolume.Ithasatotalofmorethan1000restaurantsinChina.CompanyandmarketingInhonorofRayCrocker,thecompanyfoundedtheMacdonalduncle
3、children'scharityfund,aimedtosupportvariouschildren'sprograms,throughoutthehealthcare,medicalresearch,education,art,citizenshipandsocialservices.CompanyandmarketingThesloganofthecompanyisi'mlovin'it(我就喜欢)Macdonald'sgoldenruleis"customerfirst,thefirstcustomerforever".Providethehigheststandards
4、ofservicequality,service,cleanlinessandvalue,namelyQSC&Vprinciple.ProductProductMcDonald'sCorpsellshamburgers,sweets,drinksandchickenfood.Inmostmarkets,McDonald'sCorprecommendsvegetariansalad.Macdonaldfood’sproductiontime,productionmethodandtheoptimumtemperaturearestrictlyregulated.SuchasFren
5、chfriesneed3minutes.ProductHamburgerSandwichHamburgersofMcDonald'srelativelypaysattentiontonourishment,soithavealotofcategories,suchascheeseburgerandMcChicken.ProductThechickenofMcDonald'scompanyisatastychoice.Thechickpiecefromapieceofbonelesschicken.ProductWheatwhirlwindlistedaftertheverybig
6、echo.Ithasalotofyoungpeopleofallages.DessertWheatwhirlwindthatMacdonaldlaunchedOreocookiesicecream,isamilkshakejoinedOreocookiesstirringdessert.Macdonald'smainproducts,Frenchfries,friedchickenishighheatquantity,highinfatandlowindietaryfiberfood.Theyhavenonutritionalvalue,andalsohavegreatharmh
7、umanhealth.Junkfoodwillmakeadolescentsandchildrendevelopingnerve,itcanbeonthebrainandthinkingtocausepermanentdamage.disputedisputeInJune18,2011,morethan50states,550Americanhealthexpertsandorganizationsissuedajointletter,directedagainstAmerica
