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1、简答一、(l)introduction：backgroundandcurrentsituationoftheresearch,andthemainpointofthispapero(2)methods：explainthemainmethodthatwaschosen,includethereasonandhowtousethemethodo(3)Results：theresultsthatsurveysorexperimentsshowed(4)Discussion：viewpointoftheauthors,includetheshortageofthisresearchan
2、dthefurtherresearchdirectionso二、Teamdiversityreferstothedifferencesbetweenteammembersonanyattributethatmayleadeachsinglememberofthegrouptoperceiveanyothermemberofthegroupasbeingdifferentfromtheselfofthisparticularmembe匚Theseattributesandperceptionsrefertoalldimensionspeoplecandifferon,suchasa
3、ge,gender,ethnicity,religiousandfunctionalbackground,personality,skills,abilities,beliefs,andattitudes.三、“Bigbathvrestructuringcharges:Excessiverestructuringwrite-offsthatoverstateestimatedchargesforfutureexpenditures.五、oneofthemostdramatictendsintheshoppingenvironmenthasbeentheproliferationo
4、fchannelsthroughwhichcustomerscaninteractwithfirmsoSixmainacquisitionchannels：(1)massmedia(tv,radioandprint)(2)Directmarketing(directmail,telephone,mobiletelephone)(3)TheInternet(Emailandwebsites)(4)Personalselling(door-to・doorandnetworks)(5)Intermediarybusiness(agents,dealersandretailchains)
5、(6)Wordofmouth(tellingfriendsaboutthefirm).RecordingfictitioussalesRecordingsaleswhenthereisarightofreturnandreturnisexpectedRecordingsaleswhenshippingunfinishedproductsBackdatingsalesinvoicesFailingtoproperlyrecordexpensesEngaginginbartertransactionswherethegoodsorservicesexchangedaresubstan
6、tiallyovervaluedorundervaluedOvervaluingassetsImproperlycapitalizingexpenses七、theprocessofstrategicmanagementisconsistsofthreestages:strategicanalysis,strategicformulationandstrategyimplementation,whichareinterrelationandgoandreturninfollowingacircleo(1)strategicanalysis：strategicanalysisrefe
7、rstoanalyzethestrategicenvironmentandpredictthedevelopmenttendencyofenvironmentinthefutureoItincludestheexternalenvironmentanalysisandinternalenvironmentanalysiso(1)strategicformulation:strategicformulationistoexplore,makeandchoosethestrategy
