18秋《英语商务通论》作业_1(附答案).doc

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1、18秋《英语商务通论》作业_1一、单选题(每题4分,共15道小题,总分值60分)1.___variablesarefactorslikeattitudes,motives,activitiesandopinions.(4分)A.GeographicB.DemographicC.PsychographicD.Product-use是否存疑2.___variablesarefactorslikeage,gender,ethnicbackground,race,religion,educationandincome.(4分)A.GeographicB.DemographicC.P

2、sychographicD.Product-use是否存疑3.Whentradecreditisofferedintheformof___,itisbasedonmutualtrust.(4分)A.openaccountB.promissorynoteC.tradedraftD.bankloans是否存疑4.___meansaperson＇snaturalpotentialforacertainkindofwork.(4分)A.AptitudeB.InterestC.PersonalityD.Attitude是否存疑5.Whenindividualsorfirmsapply

3、forinsurance,itisthe___whostudytheapplications,checkdocumentsanddecidewhetherthecompanyshouldtaketheriskandinsure.(4分)A.underwritersB.fieldagentsC.insurancebrokersD.claimrepresentative是否存疑6.Thecombinationofthepromotionaltoolsiscalled___.(4分)A.thepromotionmixB.thedouble-edgeswordC.themarket

4、ingmixD.thewhiteelephant是否存疑7.___isaprogrammainlyusedtoassistmanagersinsettingandcarryingouttheirplans.(4分)A.Managementbyobjectives(MBO)B.ParticipativemanagementC.OperationalManagementD.InstructionalManagement是否存疑8.Somemembersofapartnershipmaybeveryactiveinthemanagementofthefirmandtherefor

5、etakeunlimitedliability.Theyarereferredtoas___.(4分)A.generalpartnersB.limitedpartnersC.longpartnersD.unlimitedpartners是否存疑9.Sometimebothspecificandadvaloremdutiesarestipulatedforaproduct,butonlyoneisapplied.Suchdutiesarecalled___.(4分)A.specificdutiesB.advaloremdutiesC.compounddutiesD.alter

6、nativeduties是否存疑10.___iswrittenbytheappraiserintheformofanessayabouthisorhergeneralimpressionsoftheemployees.(4分)A.ratingscaleB.employeecomparisonC.freeformessayD.critical-eventessay是否存疑11.___wouldfinanciallyprotectasurgeonshouldhecutofftheleftlegofapatientratherthantherightwhichsuffersfro

7、mbonecancer.(4分)A.PersonalliabilitycoverageB.ProfessionalliabilitycoverageC.PremisescoverageD.Productcoverage是否存疑12.___endorsementisthesimplestandthemostcommonlyusedformofendorsement.(4分)A.blankB.restrictiveC.specialD.qualified是否存疑13.___istherecording,classify