诺基亚市场SWOT分析.ppt

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1、SWOTanalysisStrengthNokiaisanindustryleaderinthetelecommunicationsandelectronicsindustry.Nokiabeganasalumberandrubberindustriesduringthe19thcentury.Itstarttelecommunicationsin1960s,havealonghistory.Andbuiltaprofoundbrandloyalty.Thecompanyexpandtoalmost100countries.Thecompanyhas

2、marketshareof35%inglobalmarket.Nokiahason-goingresearchanddevelopmentwhichmakeitcatchupwiththefashionstep.Nokiaprovidesmobilecommunicationequipmentforeverymajormarketandprotocol,includingGSM,CDMA,andWCDMA.Nokiahaslargestnetworkofdistributionandsellingascomparedtoothermobilephon

3、ecompanyintheworldOviplatformintroducedbyNokiaofferservicelikegames,music,mediaandmessaging.Nokiahasagreatpricerangeandareavailablefordifferentclasses.weaknessNokia'sleadershipintheareaofmobilephonesanditsversatilityopenthecompanyuptoawidevarietyofcommunicationsandmobiledevicep

4、ossibilities.NokiausetheSymbiansystemwhichisoutofdatecomparedtotheAndroidsystem.AsNokiahasalonghistoryontelecommunication.ThebrandimageofNokiaisconservative,theyoungpeopleprefersomethingnew.OpportunityThecompanyhasrecentlymakealliancewithMicrosoftforreplacingwindows7forSymbian.

5、Nokiacanexpenditsmarketsharebyintroducingbrandinnewmarket(forexample,India,Africa,etc.)andbycateringnewtargetmarketaswell.Theadvertisementcanredefineitsreputationandincreaseitssalesandalsocreategoodbrandimageamongthepeople.NokiaN9不跟随如果忍耐算是坚强，我选择抵抗。如果妥协算是努力，我选择争取。如果未来才会精彩，我也决不放弃

6、现在。我的真实会为我自己。不跟随宣言threats(1)NokiaisfacinganumberofthreatsfromcompaniessuchasApple,Samsung,allofwhichareinvestingheavilyinthemobilephoneindustryinanattempttogaindominance.(2)AsmoreandmorepeopleprefertheAndroidsystemthantheSymbiansystem,Nokia’ssalessharplydecline.Android◆Symbian

7、◆MacIOS(1)AndroidandMacIOShasgrownfastinjustacoupleofyearswhileSymbianhasconstantlybeenlosingmarketshare.(2)SymbianissomewhatoutdatedwhileAndroidandMacIOSisconstantlyupdated(3)Androidismoremodernanduserfriendly,Androidisanopensourceoperatingsystem(4)Androidisusedbymanyphonemanu

8、facturerswhileSymbianisalmostexclusivetoNokiaLackofthe