英文版内刊方案.pptx

《英文版内刊方案.pptx》由会员上传分享，免费在线阅读，更多相关内容在行业资料-天天文库。

1、Proposalof“XXMagazinename”4.PlanningAction3.ColumnIntroduction2.TargetReader1.TenetandObjective1.TenetandObjectiveTenet:Promoteourcorporatecultureandenhancebrandinfluence.TocreateaplatformfordealersandstaffscommunicatingwithXXcompany.Objective:Communicatingwithdealersandend-users;Expressingcorpor

2、atecultureandbuildbrandimage;RecordingthegrowthcourseofXXcompany;Enhancingteamworkspiritandimprovestudyenvironment.MagazinenameInternalEmployeesEnd-Users1stDealers2ndDealers2.TargetReader3.1ColumnConstructionBasicColumnThetheme：序/寄语、XX动态、走进XX、经营之道、海外回声GeneralColumnRegularparts:代理商之窗、交流分享、TalentSh

3、ow(InternalOnly)TemporaryColumnOptionalissue:New-ProductsIntroduction,Q&A,CareerTest,CustomerSurvey,UsefulTipsThesemandarinpartsarealwaysexistpreviously;AndtheRedhighlightpartsaresuggestedissues.3.2Basic/generalColumn-existedparts通讯员提供资料摘要与翻译代理商之窗交流与分享海外回声经营之道走进企业企业动态寄语代理商与销售提供Thiscolumniscontrib

4、utedbystaffs,theycansharetheirsentimentandworking-experience.Thegenrecanbevarious,suchaspoetry,prose,novels,photographyandsoon.TalentShow3.3GeneralColumn-Newparts3.4TemporaryColumn-NewpartsQ&AGiveanswerstostaff&DLRsaboutproduct,company,etc.CareerTestEnhancereadabilityandentertainmentwithasmalltes

5、t.CustomerSurveyGetinformationofmarketingdemand,suggestionfromreaders.UsefulTipsTellusersthathowtokeeppaperswell,etc.TemporarycolumnNew-ProductsIntroductionIntroduceproduct’ssalespoints&advantageofonemodel4.1PlanningAction1article/correspondent/quarterDLRs&StaffscontributeinitiativelyDeadlineofco

6、ntribution:5thinlastmonthofeachquarterContributeearlierifmeetsholidayContentRequirement：Thearticleshouldbewritteninword,withpicturesispreferred.SendtocooperatingDLRsNeweditionarrivedbefore10thinfirstmonthofeachquarter.AnalyzearticlesandinformationCollectdataandmaterialsInterviewandreporteventsCom

7、municatewithtopmanagementTranslateforeignmaterialLayoutdesignChecksampleMassprintingbefore5thinfirstmonthofnextquarter.CollectingEditingProductionSending4.2StuffCompositionConsultantGroup：Topmanagementguidesthemaindire