高级商务英语练习-b).doc

《高级商务英语练习-b).doc》由会员上传分享，免费在线阅读，更多相关内容在工程资料-天天文库。

1、o

2、r嘉应学院外国语学院本科商务英语课程练习题（2011级5班，2014年6月7日）A.READINGPARTONEQuestions1-8•Lookatthesesentencesandthefivepassageschosenfromabookletentitled“HowDoIGetIntoExport"Itexplainsstepstosuccessfulexporting.•Whichclipdoeseachsentencereferto?•Foreachsentencemarkoneletter(A,B,C,DorE)onyourAnswerSheet.Exam

3、pleThisstepentailsathoroughcheckonyourcapacityandreadinessforexport.Answer:ALAlongtermapproachhastobetakeninprojectinghowtocracktheworldmarket.2.Youcan'trushthroughthisbecausethechoiceoftherightagencycanbecmcialformostfinns・3.Youareadvisedtospotacoupleoftargetmarkets.4.Aself-assessmentisre

4、quiredinthisphase.5.Atthisstageatleastoneon-the-spotsurveyhastobeconductedinpersontoassessthelocalsituationandestablishdistribution・6.Bankers,accountants,andvariousagentsarechiefparticipantsinyourplanning.7.Youhavetogettoknowgenerallyacceptedcustomsandtradepracticesininternationalbusiness.

5、8.Thissteprequiresagoodmarketresearchconcerningthevariousaspectsoftheprospectivemarkets.A.YourfirststepCommitment:Developingexportmarketscanbecostlyintermsoftime,moneyhavethecommitmentrequiredtomakeasuccessofexport?Enteringnewmarketsanddevelopingthemusuallytakesconsiderabletimeandeffort.Yo

6、umusttakealong・termview.ConsiderhowmanyresourcesandhowlongittakestobreakintoanewregionalmarketinAustralia.Thetimeandcostcanbemultipliedseveraltimeswhenyouarelookingatanoverseasmarket・B.Step2Finance:Breakingintoanynewmarketsrequitesconsiderablefiinds(airfores,accommodation,advertising,sales

7、promotion,newbrochures,trainingofoverseassalesagent,etc.)Doesyourcompanyhavethefinancialstrengthtocommitsay$30,000ormorefortheyearortwoitmaytaketodevelopanewoverseasmarket?DisusesyourplanswiththeinternationalDepartmentofyourbanktoensurethatallthefinancialaspectsarecoveredandviable・Gainanun

8、derstandingofinternationaltradefinance.Discusscosting・fi)「exportwithyouraccountant,andtransport/packagingrequirementswithacustomsagentorforwardingagent.C.Sept3Becomefamiliarwithcommontemisusedininternationaltrade・TheAustralianTradeCommission(AUSTRADE)andthemaj