高级商务英语阅读样题.doc

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1、《高级商务英语阅读》样题PartOneQuestions1-7.(21points)Readthefollowingpassageandthenmatchthestatements(1-7)totheletter(A,B，CorD).Inadditiontocategorizingbytypeofoffering,mostproductsintendedforconsumerusecanbefurthercategorizedbyhowfrequentlyandwheretheyarepurchased・AConvenienceProducts一Theseareprodu

2、ctsthatappealtoaverylargemarketsegment-Theyaregenerallyconsumedregularlyandpurchasedfrequently.Examplesincludemosthouseholditemssuchasfood,cleaningproducts,andpersonalcareproducts・Becauseofthehighpurchasevolume,pricingperitemtendstoberelativelylowandconsumersoftenseelittlevalueinshoppinga

3、roundsinceadditionaleffortyieldsminimalsavings-Fromthemarketer^perspectivethelowpriceofconvenienceproductsmeansthatprofitperunitsoldisverylow・Inordertomakehighprofitsmarketersmustsellinlargevolume.Consequently,marketersattempttodistributetheseproductsinmassthroughasmanyretailoutletsasposs

4、ible・BShoppingProducts一Theseareproductsconsumerspurchaseandconsumeonalessfrequentschedulecomparedtoconvenienceproducts.Consumersarewillingtospendmoretimelocatingtheseproductssincetheyarerelativelymoreexpensivethanconvenienceproductsandbecausethesemaypossessadditionalpsychologicalbenefitsf

5、orthepurchaser,suchasraisingtheirperceivedstatuslevelwithintheirsocialgroup.Examplesincludemanyclothingproducts,personalservices,electronicproducts,andhouseholdfurnishings.Becauseconsumersarepurchasinglessfrequentlyandarewillingtoshoptolocatetheseproducts,thetargetmarketismuchsmallerthant

6、hatofconveniencegoods.Consequently,marketersoftenaremoreselectivewhenchoosingdistributionoutletstoselltheirproducts.cSpecialtyProducts一Theseareproductsthattendtocairyahighpricetagrelativetoconvenienceandshoppingproducts.Consumptionmayoccurataboutthesamerateasshoppingproductsbutconsumersar

7、emuchmoreselective.Infact,inmanycasesconsumersknowinadvancewhichproducttheypreferandwillnotshoptocompareproducts.Buttheymayshopatretailersthatprovidethebestvalue.Examplesincludehigh-endluxuryautomobiles,expensivechampagne,andcelebrityhaircareexperts.Thetargetmarkets