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1、新职业英语Unit2MarketResearchWarming-upReadingALanguagePointsListening4123Speaking5ReadingB6Writing7VocabularyandStructure8ContentsUnit2MarketResearchTask1Asamarketresearcher,Ellenmayexperiencethefollowingsituations.Matcheachsituationwithitscorrespondingpicture.
2、Unit2MarketResearchABCD□Designingasuitablequestionnaire.□Askingapotentialcustomertofillinthequestionnaire.□Interviewinganexpertonstainlesssteel（不锈钢）.□Presentingamarketreportinacompany’smeeting.BDACTask2Asamarketresearcher,Ellenwouldhavetoanalyzemanydataorfi
3、gures.Matchthefollowingstatementswiththecorrespondingtablesorcharts.1.Thereisasharpincreaseinthelastfiveyears,thatis,from2003-2008.2.Thepastdecadewitnessedasteadydecreaseinthelaborcostsinthisfield.3.Thisyear’ssalesvolumehasbeennearlydoubled,namelyfrom10thou
4、sandunitsto20thousandunits.4.Thereisnosubstantialchangeintermsofoverallturnoutwithinthepastthreeyears.Unit2MarketResearchUnit2MarketResearchAnswer:1→d2→a3→b4→cTask1Beforereadingthepassage,trytoanswerthequestionsaboutmarketresearchandmarketreport.1.Whichpart
5、sdoesamarketresearchgenerallyconsistof?2.Whatmakesamarketreporteffectiveandimpressive?ReadingAUnit2MarketResearchGasCompressorMarketinChina—ThePastandtheFutureAsakindofgeneralmachinery,gascompressoriswidelyusedinsuchindustriesaspetrochemical,steel,metallurg
6、yandautomobile.Gascompressorismainlydividedintoseveraltypes,includingcentrifugalgascompressor,reciprocatinggascompressor,andpistongascompressor.ReadingAUnit2MarketResearchChina’sgascompressormanufacturingindustryhasdevelopedrapidlyinrecentyears.In2007,China
7、hadatotalnumberof355companieswhoseannualsalesrevenueexceeding5millionyuaningascompressormanufacturingindustryandtheircombinedoutputvaluereached56.93billionyuan,amountingto0.78ofthetotaloutputvalueoftheentiremachineryindustry,thepercentageofwhichwas0.03perce
8、ntagepointshigherthanthepreviousyear.Moreover,Chinahadalsoincreasedinotherindicatorslikeoutputvalueofnewproducts,industrialsalesoutputvalueandexportdeliveryvalue.Unit2MarketResearchReadingATheyear2009i
