2019-2020年高中英语Unit1Advertisingwordpowder教案牛津译林版必修4(I).doc

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1、2019-2020年高中英语Unit1Advertisingwordpowder教案牛津译林版必修4(I)Teachingaims1.Enlargethestudents’vocabulary.2.Getthestudentstoknowaboutsuffixes;andknowsomethingaboutsalesandmarketing.Teachingmethods1.Students-centered.2.Teacherandstudents’interaction3.MultimediawayAnalysisImportantpointsHowtomakethestudent

2、susethisskillfreelytosolvesomeproblems.DifficultpointsEnlargethestudents’vocabularybylearningsomewordsaboutsalesandmarketing.TeachingaidsMulti-mediaprojectorTeachingprocedures:Step1.RevisionandLead-inAskSstofinishtheblank-filling.____________(advertise)areanimportantpartoflife.Theyuselotsof_____

3、_(attract)picturesand_______(excite)languagestosellproductsorservices.________(general)speaking,therearetwomaintypes:______(merce)adsandPSAs.Theydonotalwaystellyouthe_______(true).Weshouldbe________(care).Askthemthequestion---Howarethesenewwordsformed?Step2.UsingSuffixGivemoreexamplesandmakeapet

4、itionintheclass.AskSs---howtoformadjectivesfromnounsandverbs.TellSshowtoformadjectivesfromnounsandverbs.Noun+yhealthhealthy+lyweekweekly+icheroheroic+alnationnational+ousdangerdangerous+fulhelphelpfulVerb+edamazeamazed+ingexciteexciting+ableenjoyenjoyable+iveattractattractiveHaveSsdotheexercise-

5、--bestclothingshop.AskSstofinishEx.onpage6.Moreinformationaboutsuffix.Introducemoreinformationaboutsuffix.SuffixMeaningExamples(adj.)-icalhavingthequalityofmedical,electrical-ablehavingthequalityofenjoyable,electrical-ouslike,fullofdangerous,adventurous-fulcharacterizedbyjoyful,mouthful-lesswith

6、outcareless,hopelessMakeSsdothepuzzle.HelpSsfinishtheword-puzzle.Step3.Activeshowtoleadinthetopic.Supposeyouareabookseller.Youwantyourcustomertobuyanewbookcalled‘EnglishLiterature’.Howcanyoumakeyourcustomerbuyit?Makeadialoguewithyourpartnerandthenhaveitpresented.Usefulexpressions:Salesandmarketi

7、ngProductMarketresearchSalesandmarketingSales/marketingdepartmentConsumersMarketshareSalestargetSalesfiguresHaveSsdoPracticeB.AskSstofinishEx.onPage7.Moreexerciseforconsolidation.Iwanttobuysomemilk________fromtheshop._______