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1、WINECULTUREABOUTBUSINESSADMINISTRATIONAuthor（MBA2014M1-1）：ChenYao、ChenJie、ChengXiang、ChengWei、DouEnde2014-12-13Version：V1.01.3Originaldata，WelcometoshareCONTENTSINTRODUCTION引言WINE&NATURLWORLD酒与自然世界WINE&NATIONALGOVERNMENT酒与国家政务WINE&LITERATI酒与文人雅士WINE&LIFEOFCOMMONPEOPLE酒与百姓生活WINE&BUS
2、INESSADMINISTRATION酒与企业管理BUSINESSETIQUETTEOFWINE酒的商务礼仪INTRODUCTIONWhetheryou like wine, thewinehasalready permeatedthrougheveryaspectofthesociety.Winehasallkindsofconnectionswithourdailywork,studyandlife.Thewinecanmakethingsdonebutalsocanmakethingsfailure.Learningandmasterwinecultu
3、re isabasicskillforustosurviveinthesociety. Thewine isalso animportantmeanofenterprisemanagement,gooduseof wine culture can makeour management effort.不管你是否喜欢酒，酒已经渗透到社会的方方面面。我们日常的工作、学习、生活都与酒有着千丝万缕的联系。酒能成事亦能败事。学习酒知识，掌握酒文化是我们立足于社会的一项基本技能。酒也是企业管理中的重要手段，利用好酒文化可使我们的管理事半功倍。WINE&NATURLWORL
4、D(1-3)WinehasalonghistoryinChina, in thousandsofyearsof civilizationdevelopmentstretching, thedevelopment ofwine andcivilization arealmost synchronized.Accordingtorecords, theearth'searliest wine shouldbe formedbynatural fermentationof wildfruit.Wecanthinkso,wineisnotahuman inventi
5、on, but nature.酒在中国有着悠久的历史，在中国数千年的文明发展史中，酒与文明的发展几乎是同步进行的。据有关资料记载，地球上最早的酒应是落地野果自然发酵而成的。所以，我们可以这样认为，酒的出现，不是人类的发明，而是天工的造化。WINE&NATURLWORLD(2-3)Withthedevelopmentofscience, thesmartpeopleinventthecertainwayofbrewingprocesstomake allkindsofwinewithfruits, grains, water andotherrawmateri
6、als.Therefore, thewineis afine,deliciousgift ofnaturetohumanbeings, alsothe rewardtothehuman’hardwork, whenwe enjoythe wine wealsoneedto remindourselvestocareaboutnature.随着科学的发展，聪明的人民发明了用水果、谷物、水等原材料，采用一定的酿造工艺来酿制各种酒。因此，酒是大自然馈赠给人类的琼浆玉液，是大自然对人类辛勤劳作的奖励，当我们享用美酒的时候也要时刻提醒自己爱护大自然。WINE&NAT
7、URLWORLD(3-3)WINE&NATIONALGOVERNMENT(1-4)Thewinecan makeanation thrivingandprosperous, butalsoallowsdecline.Wineis animportantrevenuesourceinone country, butalsotheimportantpillar oflocalfinance.“Theportalsoftherichreekoffleshandwinewhilefrozenbodiesliebytheroadside.”Iftherulers on
8、ly bingedrinking, regardle
