资源描述：
《adwantageanddisadvantage 雷诺和东风合并的优缺点.ppt》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。
1、AdvantageAllianceRebirthforNissanOptimizethelayoutforRenaultAdvantageCanfaceallaspectsofthechallengesofglobalisation.Suchas:Markets,products,technicalinnovation,etc13452Advantage1AdvantageBeabletoformacomplementaryadvantages.Especiallyinthreekeyareas:pr
2、oduction(mainlyinproductplatform),purchasingandmarketing.13452Advantage2Advantage--benefitProduction：Sharedtheproductdesignandmanufacturingplatformbetweeneachother,thenreducedtheproductioncostandincreasetheefficiencyofassets;Uesdaunifiedplatformforprodu
3、ctplanning,Tofurtherexpandthemarketshareofproducts.13452Advantage3Usetheirownadvantagestogethertoimprovethecompetitiveabilityoftechnological;Combinedbothsideslogisticssystem,buildamoreopenandbroadercartradeservicechannels,etc13452Advantage4AdvantageAdva
4、ntageMarketBeforethealliance,RenaulthasalargeadvantageinEurope,SouthAmerica,northAfricaandtheMiddleEastmarket,NissanhasagoodmarketperformanceinAsia,Australia,NorthAmerica,CentralAmerica,Africa,etc.13452Advantage5Soafterestablishedthealliance,usetheirstr
5、engthstohelpothersideenteringinnewmaketortheplacewheretheirmarketshareisverysmalltodoabusinessdevelopment,greatlyreducesthecostsandrisksofmarketdevelopment.Advantage---profitAfteralliance,RenaultgetprofitcomesfromNissaneveryyears.(Except2009)Disadvantag
6、eBusinesspartnersarejointlyandindividuallyliablefortheactionsoftheotherpartners.13452Disadvantage1DisadvantageProfitsmustbesharedwithothers.Youhavetodecideonhowyouvalueeachother’stimeandskills.Whathappensifonepartnercanputinlesstimeduetopersonalcircumst
7、ances?13452Disadvantage2DisadvantageSincedecisionsareshared,disagreementscanoccur.Apartnershipisforthelongterm,andexpectationsandsituationscanchange,whichcanleadtodramaticsplit.13452Disadvantage3Thepartnershipmayhavealimitedlife;itmayenduponthewithdrawa
8、lordeathofapartner.13452Disadvantage4DisadvantageDisadvantageAmajordisadvantageofapartnershipisunlimitedliability.Generalpartnersareliablewithoutlimitforalldebtscontractedanderrorsmadebythepartnership.13452Disadvantage5
