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1、ReturntoMenuPassageAPassageBPassageAThinkAboutItReadAboutItTalkAboutItWriteAboutIt1.Whatisabathtubbattleshipreferredtointhispassage?Reference:AbathtubbattleshipisatoybattleshipmadeofIvorySoapthatchildrenplayinabathtub.2.WhyisIvorySoapsopopularamongAmerica
2、ns?Reference:Itispureanditfloats.3.HowdidProctor&GamblesucceedinpromotingIvorySoap?Reference:Ittookadvantageofasuccessfulnationwideadvertisingcampaign.ReadAboutItLanguagePointsContentAwarenessLanguageFocusBathtubBattleshipsfromlvorydaleAmericanmothershave
3、longbelievedthatwhenitcomestowashingoutthemouthsofnaughtychildren,nothingbeatsIvorySoap(aregisteredtrademarkoftheProctor&GambleCompany).Thisisbecauseitsreputationforbeingsafe,mild,andpureisassolidandspotlessasthemarbleoftheLincolnMemorial.Itdoesn’teventas
4、teallthatbad.Andshouldyoudropitintoatubfulofcloudy,child-coloredwater,nottoworry—itfloats.IvorySoapisanAmericaninstitution,aboutaswidelyrecognizedastheWashingtonMonumentandfarmorewellrespectedthanCongress.IthadalreadyattainedthisnoblestatuswhenTheodoreRoo
5、seveltwasstillarough-ridingcowboyinNorthDakota.Introducedin1879asaninexpensivewhitesoapintendedtorivalthequalityofimportedsoaps,itwasmassmarketedbymeansofoneofthefirstnationwideadvertisingcampaigns.PeopleweretoldthatIvorywas“sopurethatitfloats,”andthenoti
6、ontookhold.Asaresult,atleasthalfadozengenerationsofAmericanshavegottenthemselvescleanwithIvory.Somanyhands,faces,andbabybottomshavebeenwashedwithIvorythattheirnumbersbeattheimagination.NotevenProctor&GambleknowshowmanybillionsofbarsofIvoryhavebeensold.The
7、companykeepsaprecisecount,however,ofthebillionsofdollarsitearns.AnnualsalesofIvorySoap,IvorySnow,Cresttoothpaste,Folger’scoffee,andthehundredsofotherproductsnowmarketedundertheProctor&Gambleumbrellaexceedthirtybilliondollars.Thecompanyhasgrownabitsinceitw
8、asfoundedin1837inCincinnati,Ohio,byapairofimmigrantsnamedWilliamProctorandJamesGamble,eachofwhompledged$3596.47totheenterprise.FordecadesProctor&Gamblemanufacturedcandlesandsoapinrelativelymodestquantities.Ittookmor
