Understanding“MadeinChina”.pdf

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1、1/31/13Understanding“MadeinChina”SignIn

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4、HELPSearchalljournalsAdvancedSearchSearchHistoryBrowseJournalsJournalism&MassCommunicationQuarterlyjmq.sagepub.comPublishedonlinebeforeprintMarch15,2012,doi:10.1177/1077699012439034Journalism&MassCommunic

5、ationQuarterlyJune2012vol.89no.2225-243Understanding“MadeinChina”ValenceFramingandProduct-CountryImageGang(Kevin)Han1XiuliWang21IowaStateUniversity,Ames,IA,USA2PekingUniversity,Beijing,ChinaGang(Kevin)Han,IowaStateUniversity,GreenleeSchoolofJournalismandCommunic

6、ation,Ames,IA,50011Email:ghan@iastate.eduAbstractThisstudyusesanexperimenttoexaminetheeffectsofvalencednewsframes,intermsofrisksandbenefits,onparticipantsperceptions’ofandattitudestowardtheproduct-countryimage(PCI)of“MadeinChina.”Findingssuggestthattherisksframe

7、elicitsnegativeperceptionandattitudeconcerning“MadeinChina,”whereasthebenefitsframeinducespositiveevaluations.Participantsperceivetheproductaspectof“MadeinChina”morepositivelythanthecountryaspect.Personalrelevance,shoppingexperience,andshoppinghabitjointlyaffect

8、participants’perceptionsandattitudesascovariates.valenceframingeffectproduct-countryimageMadeinChinaimageperceptionjmq.sagepub.com/content/89/2/225.abstract?rss=11/1