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1、TEDHowtostartamovementByDreclSiversSo,ladiesandgentlemen,atTEDwetalkalotaboutleadershipandhowtomakeamovement.Solet’swatchamovemovementhappen,starttofinish,inunderthreeminutesanddissectsomelesionfromit.First,ofcourseyouknow,aleaderneedsthegutstostandoutandberidiculed.Butw
2、hathe’sdoingissoeasytofollow.Sohere’shisfirstfollowerwithacrucialrole;he’sgoingtoshoweveryoneelsehowtofollow.Now,noticethattheleaderembraceshimasanequal.So,nowit’snotabouttheleaderanymore;it’saboutthem,plural.Now,thereheiscallingtohisfriends.Now,ifyounoticethatthefirstfo
3、llowerisactuallyanunderestimatedfromofleadershipinitself.Ittakesgutstostandoutlikethat.Thefirstfolloweriswhattransformsalonenutintoaleader.Andherecomesasecondfollower.Nowit’snotalonenut,it’snottwonuts–threeisacrowd,andacrowdisnews.Somovementmustbepublic,it’simportanttosh
4、ownotjusttoshowtheleader,butthefollowers,becauseyoufindthatnewfollowersemulatethefollowers,nottheleader.Now,herecometwomorepeople,andimmediatelyafter,threemorepeople.Nowwe’vegotmomentum.Thisisthetippingpoint(转折点).Nowwegotamovement.So,noticethat,asmorepeoplejoinin,it’sles
5、srisky.Sothosethatweresittingonthefencebefore,nowhavenoreasonnotto.Theywon’tstandout;theywon’tberidiculed,buttheywillbepartofthein-crowdidtheyhurry.So,overthenextminute,youwillseeallofthosethatprefertostickwiththecrowdbecauseeventuallytheywouldberidiculedfornotjoiningin.
6、andthat’showyoumakeamovement.Butlet’srecapsomelessonsfromthis.Sofirst,ifyouarethetype,liketheshirtlessdancingguythatisstandingalone,remembertheimportanceofnurturingyourfirstfewfollowersasequals.Soit’sclearlyaboutthemovement,notyou.Okay,butwemighthavemissedthereallessonth
7、ere.Thebiggestlesson,ifyounoticed–didyoucatchit?–isthatleadershipisover–glorified.That,yes,itwastheshirtlessgutwhowasfirst,andhe’llgetallthecredit,butitwasreallythefirstfollowerthattransformedthelonenutintoaleader.So,aswe’retoldthatweshouldallbeleadersthatwouldbereallyin
8、effective.Ifyoureallycareaboutstartingamovement,havethecouragetofollowandshowothershowtofollow.Andwheny
