资源描述：
《深度分销的反思（）》由会员上传分享，免费在线阅读，更多相关内容在工程资料-天天文库。
1、深度分销的反思()WhenitcomestoChina，slocalmarketing,Chinesemarketingthesetopics,wealwaystalkabout"deepdistribution.〃〃・Chineselocalenterprisesisthroughthe"depthdistribution''thisChinesecharacteristicmarketingweapon,inhomeappliances,washingsupplies,mobilephone,ITproductsandotherindustrieswithforeig
2、nbrandcompetition,createdamarketingmiracle,knownasthemarketingofauthenticforeignbrandsonthemodeofmarketingcannotregardasunimportanthavebeguntostudyandlearn.Onthemodeofmarketing,butwiththechangeofbusinessenvironment,theuseof"depthdistribution^thiskindofmarketingmodeofenterpriseshavegradual
3、lyfacingmanyproblems,eveninadifficultposition.Therefore,weneedtoreflectonthiskindofmarketingmode,sothatwecanlearnwhentoadjustandinnovatemarketingmode・Thefollowingisananalysisofthemobilephonemarketwiththemostintensecompetitionanddeepdistribution,anddiscussesthedefinition,applicationconditi
4、ons,operationcharacteristics,currentpredicamentandthewayoutofthedeepdistribution.Whatisdeepdistribution?Whatisdeepdistribution?Traditionalsaleschannelsarenufscturers-Dealers-retailers-consumers,asthemantifacturer,itsmainfunctionisthedevelopmentandproductionofproductstomeetmarketdemand,bra
5、ndandproductpromotion,willsellproductstodealers,however,asmarketcompetitionintensifies,thelightistocompletetheabovefunctionsornotenough,becausethereisnoguaranteethatproductscanreachtheretailstorerapidly,andachievethesales,alsocannotensurethatdealerscancontinuetopurchaseandshipment;inthedr
6、ivingofthepressureofcompetition,somemanufacturerswillbeextendedtothechannel,themanagementfunctionoftheretailterminal,tryingtograspthewholesaleschanne1.Inadditiontomanufacturers,somedealersinordertorapidlyexpandthescaleofoperation,higherprofits,enhancethemarketposition,willalsoexpanditsinf
7、luenceonthechannel,themasterofyourownhomedealersandretailers,controlproductsinthechannelflowandvelocity・So,thedepthdistribution,isthemanufacturerordistributortoexpandtheirmarketingfunction,marketingfocusisnotonthehome,butinthehomeofthefamily,untiltheretailterminal,i
