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1、快消品市场拓展思路分析()Fastmovingconsumergoods;regionalmarket1.Establishamodelmarketandappealmarket,andfocusonsolvingterminalplanningandterminalsalescapability,andstandardizeterminalconstruction;2.Tosupporttheregionaldistributormainlyfocusonthedevelopmentoftheretailterminal,comprehensivedistributi
2、on,constructionoftheterminalmarket:3.Strengthentheterminalconstructionwork,makingtheimageofaunifiedshopsigns,Xdisplay,Yilabao,POP,DMandotherterminalmaterials;unifiedbrandimage.4.Bystrengtheninginformationmanagement,strengthenterminalterminalinspectionsandsupervision,strengthencommunicati
3、onwithdealersandterminalnetworkmanagementspecificationandaseriesofwork,shapingthebrandmarket,effectivelyseizeacenterofgravity,thencoverthesuburbanetc.;5.Strengthenthetrainingofdistributors,salesstaffandpromoters,andcultivatetheloyaltyofdistributors・6.Strengthenthecompanypolicyfollowuptim
4、elyandeffectively,timelyandeffectivesupportfortheestablishmentofinformationfeedbacksystem,strengthencommunicationwithregionalheadquartersinformationquicklyandeffectivelysothatourcompanycanmakerapidresponsetotheoperationofthemarketsignificant!y.Promotionemphasisdecomposition:1,fortraining
5、work?firstofall,thecompany，sinternalstafftocarryoutacomprehensiveenterpriseculturetraining,productknowledgecharacteristicstraining,aswe11asthecompany，sspecificprovisionsoftheimplementationoftraining;Dealertrainingofenterpriseconcept,productsellingpointtraining,channelplanningtraining,tra
6、iningdealerenthusiasmandloyalty;Salesknowledgetraining,corporateculturetraining,salesskillstrainingandefficiencytrainingforsalespromotionstafftopromoteterminalsalesandimprovecompetitiveness;Salesstafftraininginsalesskills,corporatephilosophyandcorporateculturetraining,work,channels,howto
7、plantraining,etc・，toimprovethequalityofsalespersonnel,therebyenhancingthecompany，simage・2,forterminalconstruction:?withterminalgoods(special,counter,DM,POP,Lilicensing,etc.)display,complete,unified,standardized,vividbased,regularandirregularinspection,improvethequalityofw
