资源描述：
《决策隐规则（Implicitruleofdecisionmaking）》由会员上传分享，免费在线阅读，更多相关内容在工程资料-天天文库。
1、决策隐规则(Implicitruleofdecisionmaking)〃Areyoureadytomanageinanirrationalworld?"JamesHeskett(JamesHeskett),amanagementprofessoratHarvardBusinessSchool,recentlythrewthisquestiononthewebandsparkedaheateddiscussion.Heskettsaid,〃we'resurroundedbyatorrentofbehavioraleconomistsandneur
2、oscientists・Intruth。Thetraditionaldecisionscieneebasedonmeasurementandrationalanalysisisincreasinglychallenged,andthefinancialcrisispushesthischallengetoitsclimax・Greenspan,thecenterofthestorm,alsoacknowledgedthatthemarketwasmovinginwaysthathadneverbeenforeseenbefore,andthat
3、financialderivativesbasedonsophisticatedmodelsanddetailedcalculationsdraggedtheworldintoaquagmire・Thistrendofreflectionon"rationaldecision"isgettingmoreandmoreturbulent.UniversityofChicagoprofessorRichard一H-Taylor(RichardH.Thaler)andCassSunstein(CassR.Sunstein)professorinhis
4、newbook"boost:thebestchoiceisamatterofhealth,wealthandhappiness",acomprehensivesubversionoftheChicagoschool.ThefamousUniversityofChicagoprofessorMiltonFriedman(MiltonFriedman)andGaryBecker(GaryS.Becker)believesthatthepeopleinthemarketeconomy,withprecision"reason",butalsobeca
5、useofadecisionlogicdeductionunderselection.However,TaylorandSunsteinhimselfcalledbehavioraleconomists〃・"Businessweek"to"heatswept"wordtodescribethebasicargumentnowsweepingthefieldofbehavioraleconomicsonthepeopletohavetherationality,butisnotdefinedbythetraditionaleconomicsthe
6、ory,tobeprecisecalculationandinstrumentstomaximizethebenefitsofstrictpursuit,butin"limitedrationality"ofthequagmire,wastheirrationalsideplayedtheperfectanima1.Thesharesoftherationaldecision"swept"criticismoftheboom,ineludingCharlesJacobs(CharlesJacobs)onthemanagementbook(Man
7、agementRewired),andDanEreli(DanAriely)recentlypublishedthearticle"theendofrationaleconomics〃・Theformerfoundthatmanyinmanagementareconsideredbehooveofideasanddiscoveriesinneurosciencedrawfurtherapart・〃Sowethinkmostofwhatweknowisprobablywrong・〃Thelatterbelievesthatthetheory,st
8、rategyandactionofirrationalbehaviorbasedonemployees,customersorcompetitorsi
