资源描述：
《《市场营销策划》实训指导书（Marketingplanningtrainingguidebook）》由会员上传分享，免费在线阅读，更多相关内容在工程资料-天天文库。
1、《市场营销策划》实训指导书(Marketingplanningtrainingguidebook)MarketingplanningtrainingguidebookFirst,thepurposeoftrainingMarketingplanningpracticeisacourseofstrong,throughthemarketingplanningpractice,cultivatestudents'abi1itytousemarketingtheorytosolvepracticalproblemsofenterprisemarketingknowledge,gras
2、pthemarketingplanningprocess,tolearnhowtowritetheplanbook・Two,trainingobjectMarketingMajorThree,trainingcontentWiththe^entrepreneurialproject"astheplanningtrainingcontent,thestudentsmastertheplanningprocessandmethods,completetheoperablemarketingplanningprogram,cultivatestudcnts，cntreprencuri
3、alawarenessandentrepreneurialspirit・Specifictrainingcontentaccordingtotheentrepreneurialprogramplanningrequirements,dividedintonineprojects・Thewholeclassisdividedinto4groups,thegroupastheunittocompletethetrainingtask・Trainingprojectone:teamCISplanning(1)thepurposeoftraining:masterthecontenta
4、ndmethodofCISplanning,throughteamCISplanning,strengthenthetrainingteamconstruction・(two)trainingcontentsandrequirements1,content:theformationoftheteam,givenCISpositioning,importideasandstrategies,teamCISdesign.2,requirements:accordingtothemarketingplanningcompanyrequirementsforCISplanning(th
5、ree)trainingorganization:thewholeclassisdividedinto4--6group,thegroupastheunittocompletethetrainingtask・(four)practicaltrainingsteps1.Teambuilding2.CISdesignanddevelopment3.DesignCISimportsolution(five)trainingassessment1,assessmentplan,fromtheformatoftheplanningbook,programoriginality,feasi
6、bility,integrityandotheraspectsofassessment・(70%)2,assessmentofpersonalperformanceintheprocessoftraining(30%)(six)traininghours:4hoursTrainingprojecttwo:MarketResearch,planning,implementationandResearchReportWriting(1)thepurposeoftrainingThroughtraining,studentscanunderstandthewho1eprocessof
7、marketresearch,graspthespecificprocedures,skillsandmethodsofthreemajorlinks,suchasmarketresearchprogramplanning,researchexecutionandwritingofresearchreports・(two)trainingcontentsandrequirements1,content:marketresearchplanningprogramspecificframewor
