2019高中英语 Unit 5 Inside advertising Section Ⅰ Warming Up & Reading教案(含解析)新人教选修9

2019高中英语 Unit 5 Inside advertising Section Ⅰ Warming Up & Reading教案(含解析)新人教选修9

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时间:2019-11-16

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1、Unit5InsideadvertisingTheappealofadvertisingtobuyingmotivescanhavebothnegativeandpositiveeffects.Consumersmaybeconvincedtobuyaproductofpoorqualityorhighpricebecauseofanadvertisement.Forexample,someadvertisershaveappealedtopeople'sdesireforbetterfueleconomyfortheircarsbyadvertisingautom

2、otiveproductsthatimprovegasolinemileage.Someoftheproductswork.Othersareworthlessandawasteofconsumers'money.Sometimesadvertisingisintentionallymisleading.Afewyearsago,abrandofbreadwasofferedtodieterswiththemessagethattherewerefewercaloriesineveryslice.Itturnedoutthatthebreadasnotdieteti

3、c,butjustregularbread.Therewerefewercaloriesbecauseitwasslicedverythin,buttherewerethesamenumberofcaloriesineveryloaf.Onthepositiveside,emotionalappealsmayrespondtoaconsumer'srealconcerns.Considerfireinsurance.Fireinsurancemaybesoldbyappealingtofearofloss.Butfearoflossistherealreasonfo

4、rfireinsurance.Thesecurityofknowingthatpropertyisprotectedbyinsurancemakesthepurchaseoffireinsuranceaworthwhileinvestmentformostpeople.Ifconsumersconsiderthequalityoftheinsuranceplansaswellasthemessageintheads,theywillbenefitfromtheadvertising.Eachconsumermustevaluateherorhisownsituati

5、on.Arethebenefitsoftheproductimportantenoughtojustifybuyingit?Advertisingisintendedtoappealtoconsumers.Butitdoesnotforcethemtobuytheproduct.Consumersstillcontrolthefinalbuyingdecision.True(T)orFalse(F):1.Advertisingcanpersuadetheconsumertobuyworthlessproductsbyappealingtohisbuyingmotiv

6、es.(  )2.Thereasonwhythebreadadvertisementismisleadingisthatthinslicesofbreadcouldcontainmorecalories.(  )3.Advertisementsoccasionallyforceconsumersintobuyingthingstheydon'tneed.(  )4.Asmartconsumershouldthinkcarefullyaboutthebenefitsdescribedintheadvertisements.(  )5.Thepassageismainl

7、yaboutthepositiveandnegativeaspectsofadvertising.(  )答案:1.T 2.F 3.F 4.T 5.TSection_ⅠWarming_Up_&_ReadingⅠ.高频单词点击1.billboardn.布告板;广告牌2.casualadj.偶然的;随意的;临时的→casuallyadv.偶然地;临时地3.advertisern.登广告者→advertisev.做广告→advert/advertisementn.广告4.informvt.通知;告诉→informationn.信息5.associationn.协会;联

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