2019高中英语 Unit 5 Inside advertising Section Ⅰ Warming Up & Reading教案（含解析）新人教选修9

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1、Unit5InsideadvertisingTheappealofadvertisingtobuyingmotivescanhavebothnegativeandpositiveeffects.Consumersmaybeconvincedtobuyaproductofpoorqualityorhighpricebecauseofanadvertisement.Forexample，someadvertisershaveappealedtopeople'sdesireforbetterfueleconomyfortheircarsbyadvertisingautom

2、otiveproductsthatimprovegasolinemileage.Someoftheproductswork.Othersareworthlessandawasteofconsumers'money.Sometimesadvertisingisintentionallymisleading.Afewyearsago，abrandofbreadwasofferedtodieterswiththemessagethattherewerefewercaloriesineveryslice.Itturnedoutthatthebreadasnotdieteti

3、c，butjustregularbread.Therewerefewercaloriesbecauseitwasslicedverythin，buttherewerethesamenumberofcaloriesineveryloaf.Onthepositiveside，emotionalappealsmayrespondtoaconsumer'srealconcerns.Considerfireinsurance.Fireinsurancemaybesoldbyappealingtofearofloss.Butfearoflossistherealreasonfo

4、rfireinsurance.Thesecurityofknowingthatpropertyisprotectedbyinsurancemakesthepurchaseoffireinsuranceaworthwhileinvestmentformostpeople.Ifconsumersconsiderthequalityoftheinsuranceplansaswellasthemessageintheads，theywillbenefitfromtheadvertising.Eachconsumermustevaluateherorhisownsituati

5、on.Arethebenefitsoftheproductimportantenoughtojustifybuyingit？Advertisingisintendedtoappealtoconsumers.Butitdoesnotforcethemtobuytheproduct.Consumersstillcontrolthefinalbuyingdecision.True(T)orFalse(F)：1．Advertisingcanpersuadetheconsumertobuyworthlessproductsbyappealingtohisbuyingmotiv

6、es.(　　)2．Thereasonwhythebreadadvertisementismisleadingisthatthinslicesofbreadcouldcontainmorecalories.(　　)3．Advertisementsoccasionallyforceconsumersintobuyingthingstheydon'tneed.(　　)4．Asmartconsumershouldthinkcarefullyaboutthebenefitsdescribedintheadvertisements.(　　)5．Thepassageismainl

7、yaboutthepositiveandnegativeaspectsofadvertising.(　　)答案：1.T　2.F　3.F　4.T　5.TSection_ⅠWarming_Up_&_ReadingⅠ.高频单词点击1．billboardn．布告板；广告牌2．casualadj.偶然的；随意的；临时的→casuallyadv.偶然地；临时地3．advertisern．登广告者→advertisev．做广告→advert/advertisementn．广告4．informvt.通知；告诉→informationn．信息5．associationn．协会；联