2019高中英语 Unit 5 Inside advertising Section Ⅰ Warming Up & Reading教案（含解析）新人教选修9

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1、Unit5InsideadvertisingTheappealofadvertisingtobuyingmotivescanhavebothnegativeandpositiveeffects.Consumersmaybeconvincedtobuyaproductofpoorqualityorhighpricebecauseofanadvertisement.Forexample，someadvertisershaveappealedtopeople'sdesireforbetterfueleconomyfortheircarsbyadve

2、rtisingautomotiveproductsthatimprovegasolinemileage.Someoftheproductswork.Othersareworthlessandawasteofconsumers'money.Sometimesadvertisingisintentionallymisleading.Afewyearsago，abrandofbreadwasofferedtodieterswiththemessagethattherewerefewercaloriesineveryslice.Itturnedout

3、thatthebreadasnotdietetic，butjustregularbread.Therewerefewercaloriesbecauseitwasslicedverythin，buttherewerethesamenumberofcaloriesineveryloaf.Onthepositiveside，emotionalappealsmayrespondtoaconsumer'srealconcerns.Considerfireinsurance.Fireinsurancemaybesoldbyappealingtofearo

4、floss.Butfearoflossistherealreasonforfireinsurance.Thesecurityofknowingthatpropertyisprotectedbyinsurancemakesthepurchaseoffireinsuranceaworthwhileinvestmentformostpeople.Ifconsumersconsiderthequalityoftheinsuranceplansaswellasthemessageintheads，theywillbenefitfromtheadvert

5、ising.Eachconsumermustevaluateherorhisownsituation.Arethebenefitsoftheproductimportantenoughtojustifybuyingit？Advertisingisintendedtoappealtoconsumers.Butitdoesnotforcethemtobuytheproduct.Consumersstillcontrolthefinalbuyingdecision.True(T)orFalse(F)：1．Advertisingcanpersuade

6、theconsumertobuyworthlessproductsbyappealingtohisbuyingmotives.(　　)2．Thereasonwhythebreadadvertisementismisleadingisthatthinslicesofbreadcouldcontainmorecalories.(　　)3．Advertisementsoccasionallyforceconsumersintobuyingthingstheydon'tneed.(　　)4．Asmartconsumershouldthinkcaref

7、ullyaboutthebenefitsdescribedintheadvertisements.(　　)5．Thepassageismainlyaboutthepositiveandnegativeaspectsofadvertising.(　　)答案：1.T　2.F　3.F　4.T　5.TSection_ⅠWarming_Up_&_ReadingⅠ.高频单词点击1．billboardn．布告板；广告牌2．casualadj.偶然的；随意的；临时的→casuallyadv.偶然地；临时地3．advertisern．登广告者→advertis

8、ev．做广告→advert/advertisementn．广告4．informvt.通知；告诉→informationn．信息5．associationn．协会；联