全国卷2019届高考英语一轮复习Unit2TheUnitedKingdom课时作业新人教版必修5

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1、Unit2TheUnitedKingdomⅠ.阅读理解ABringanygroupofbusinessownersormanagerstogether，askthemthebestwaytopromotetheirorganizations，andyou'llgetdifferentanswers.Thatesasnosurprise.Whenitestopromotingabusiness，tryingtofindthesinglechoiceisrarelywise.You'llseebusinessownersandmanagerstryradioadvertising.Whent

2、hatdoesn'tproducetheresultstheywant，they'llchangetosendingdirectmail.Whenthatdoesn'tcreateajumpinsales，they'llbuyTVmercials.Whenthatfallsshortoftheirexpectations，they'lltryanewonlinestrategy...anditgoesonandon.Formostpanies，thebestapproachisamixofdifferentchannels，organizedinwaysthatalloweachtobu

3、ildupontheothers.Thechannelthatwillworkbestinagivensituationdependsonalotoffactors，includingthepanyitself，itsaudience，themessagebeingconveyed，theenvironment，andmanymore.Justthatradioworkedwellforapany'slasteffortdoesn'tmeanthatTVadvertisingwouldn'tbeabetterchoicethistime.Ormaybetherightchannelisd

4、irectmail.There'snosimpleanswer，becausetherearesomanyvariables.Ifyouraudienceisbroad，thenmayberadioornewspaperadvertisingistherightchoice.Ifyou'retargetingacarefullydefinedgroup,suchasformercustomers，directmailoremailwillprobablyperformbetter.Therearetwoimportantlessonshere.Thefirstisnottoconcent

5、rateontryingtofindasinglechannelthatwillserveallofthepany'sneeds，becauseitjustdoesn'texist.Thesecondlessonisthatbeforeyouspendthefirstdollartopromoteyourbusiness，youneedtodomorethanalittlelearning.You'llreallyneedtounderstandyourcustomers，yourmarketplace，yourpetitors，andtheenvironmentsinwhichyoud

6、obusiness.Andyouneedagoodunderstandingofwhatmakesonemarketingchannelrightforonesituation，butnotanother.[语篇解读]　本文为一篇说明文。作者介绍了公司常用的促销策略。1．AccordingtoParagraph1，thereareno.A．cheapads　　　　B．unsuccessfuladsC．perfectadsD．allpurposeads解析：推理判断题。根据第一段可知，如果把公司老板或经理们聚在一起问他们促销的最佳方法，他们会有不同的答案。这不足为奇。为了达到他们预想的促

7、销效果，公司不断采取不同的方式做广告。由此可推出：没有完美的广告，故答案为C项。答案：C2．Whatisthebestwaytopromoteabusiness?A．Usingachannelthatservesallofyourbudget.B．Puttingadsonvariouschannelsatthesametime.C．Creatinganadthatappealstoallyourcustomers.D．Adverti