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ID:28672139
大小:177.00 KB
页数:8页
时间:2018-12-12
《(全国卷)2019届高考英语一轮复习unit2theunitedkingdom课时作业新人教版必修5》由会员上传分享,免费在线阅读,更多相关内容在教育资源-天天文库。
1、Unit2TheUnitedKingdomⅠ.阅读理解ABringanygroupofbusinessownersormanagerstogether,askthemthebestwaytopromotetheirorganizations,andyou'llgetdifferentanswers.Thatcomesasnosurprise.Whenitcomestopromotingabusiness,tryingtofindthesinglechoiceisrarelywise.You'llseebusinessownersandmanagerstryradioadv
2、ertising.Whenthatdoesn'tproducetheresultstheywant,they'llchangetosendingdirectmail.Whenthatdoesn'tcreateajumpinsales,they'llbuyTVcommercials.Whenthatfallsshortoftheirexpectations,they'lltryanewonlinestrategy...anditgoesonandon.Formostcompanies,thebestapproachisamixofdifferentchannels,orga
3、nizedinwaysthatalloweachtobuildupontheothers.Thechannelthatwillworkbestinagivensituationdependsonalotoffactors,includingthecompanyitself,itsaudience,themessagebeingconveyed,theenvironment,andmanymore.Justthatradioworkedwellforacompany'slasteffortdoesn'tmeanthatTVadvertisingwouldn'tbeabett
4、erchoicethistime.Ormaybetherightchannelisdirectmail.There'snosimpleanswer,becausetherearesomanyvariables.Ifyouraudienceisbroad,thenmayberadioornewspaperadvertisingistherightchoice.Ifyou'retargetingacarefullydefinedgroup,suchasformercustomers,directmailoremailwillprobablyperformbetter.Ther
5、earetwoimportantlessonshere.Thefirstisnottoconcentrateontryingtofindasinglechannelthatwillserveallofthecompany'sneeds,becauseitjustdoesn'texist.Thesecondlessonisthatbeforeyouspendthefirstdollartopromoteyourbusiness,youneedtodomorethanalittlelearning.You'llreallyneedtounderstandyourcustome
6、rs,yourmarketplace,yourcompetitors,andtheenvironmentsinwhichyoudobusiness.Andyouneedagoodunderstandingofwhatmakesonemarketingchannelrightforonesituation,butnotanother.[语篇解读] 本文为一篇说明文。作者介绍了公司常用的促销策略。1.AccordingtoParagraph1,thereareno.A.cheapads B.unsuccessfuladsC.perfectadsD.allpurpose
7、ads解析:推理判断题。根据第一段可知,如果把公司老板或经理们聚在一起问他们促销的最佳方法,他们会有不同的答案。这不足为奇。为了达到他们预想的促销效果,公司不断采取不同的方式做广告。由此可推出:没有完美的广告,故答案为C项。答案:C2.Whatisthebestwaytopromoteabusiness?A.Usingachannelthatservesallofyourbudget.B.Puttingadsonvariouschannelsatthesametime.C.Creatinganadthatappealstoal
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