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1、当今娱乐市场背景及消费心态分析Two:today'sentertainmentmarketbackgroundandconsumerattitudesanalysis:Tobuildastrong,thepursuitofit,highqualityoflife,hasbecomeamodernurbanlife,thebarhasbecomeagoodplaceforrelaxation,leisure,entertainment,friends,thebaristhenightlifeispreferred,istheg
2、rowingpointofconsumption.Consumergroups,analysisofclubbingfamilymentality:1.,pursuethethemebar,notrelax,notforleisure,onlyforthepursuitofart,andlike-mindedpeopletogether・The2.pursuitofrelaxation,excitement,releasethepressureoflife,isamemberofthemadclubbing,highpass
3、ion,highstate・The3.pursuitofelegantstyle,nottodeafeningdiscototortureears,theyareappropriateforpsychedeliclight,atmosphererelaxedmusic,orlaughter,ortalking,orquietlylaughing,neverallowotherstodisturbthem・Throughout:inthebarmarketpositioning,accordingtothelocalmarke
4、tandthemainstreamformtodeterminetheaccuratemarketpositioningandadvertising,establishabarandconsumercommunicationbridge!Three:entertainmentormarketingframeworkThecompanyisacollectionofManyaoandKTVasanintegratedentertainmentcompany,usingtheadvancedmanagementsystem,th
5、eintroductionofnewformsofentertainment,thespiritofcustomerfirst,qualityfirst"'businessphilosophy,dedicatedheart,truth-seekingspiritofenterprisestrong,buildfirst-classbrandofentertainment・Market:thecombinationofvariousresources,comprehensiveunderstandingofpublicplac
6、esofentertainment,consumermind,highlightingthecharacteristicsofthebrand,notapartoftheupdate,inthehardwareconfigurationtoimprove,improvethequalityofsoftwareservice,improveproductquality,everydayisnotoftheupdate,sothatconsumersfeelfreshandfun,affordable・Marketpositio
7、ning:domediumandhigh-endentertainmentcompanies,highlightingthecharacteristicsoftheadvantages,tocreatecorporatebrandculture,service,highqualityproducts,interactiveprograms,forms,wonderful,diversified,aimedatthemiddleandhighlevelsofconsumergroups・1.enterprisesandinst
8、itutionsseniorleadersofstateenterprisesandinstitutions一2.,privateenterprises,individualsindividualandprivatebosses3.mid-rangefittravel,businesspe
