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1、强生增长背后的管理哲学（Managementphilosophybehindj&jgrowth)Themanagementphilosophybchindj&j'sgrowthManyfamiliesinChina，sbigcitieshaveknownthebrandsincethebirthofthebaby.Thesupermarketshelvesinthedailynecessitiesarealsothestartingpointforj&jtoenterthousandsofhomes・Butconsumergo
2、odsarejustoneofthethreemainbusinessesofj&j,andj&jhaspharmaceuticalsandmedicalcquipment.In1985,j&jwasfoundedinxi'an,China'sfirstjointventurc.In1994,Johnson&JohnsonmedicalenteredChinaandbecameoneofthemostsignificantgrowthinj&j'sthreemajorbusinessareas・Butxiewenjian,Pr
3、esidentofJohnson&JohnsonmedicalChina,hasadifferentunderstandingofgrowth.Twelveyearsago,Mr.XiejoinedJohnson&JohnsonassalesdirectorfortheChinaregionalbloodglucosemeter・InSeptember2006,xiewenjianwasappointedPresidentofj&j'smedicalChinabasedonhisoutstandingperformancean
4、ddeepunderstandingofthemedicalindustry.Inoffice,thefirstthingXieWenjiandon，ttalkabouttheirsalesstrategy,alsodonottalkaboutmarketing,butwiththecompanymorethan40executives,drawupafirstdraftofJohnson&JohnsonmedicalChinavision.Afterthefirstdraftwasannounccd,helaunchedev
5、eryindividualtoparticipateinthediscussion・"Whatarewegoingtodo?HowwillwedevelopinChinainthefuture?Weneedtogiveouremployeesagoodexplanation.〃"Theemp1oyeecanseefromtheprocessofseif-developmentandvaluercalization,"saidxie.〃thccompanyisgoingtobethepathtothefutureofChind.
6、〃Not,allemployeesarefittogrowinthisbusiness,Mr.Xiesays,andheneedsemployeeswhoare^alignedwithourvaluesandwithwhomwehavecommonideals・"Thediscussionwassoheatedthatmanagementbegantorefinethecontent,andeachofthekeywordsadoptedaunifieddefinition."Thepictureissimple,butit'
7、sclear・Nomatterwhatyoudo,nomatterwhatdepartmentyouarein,everyemployeeunderstandsanddefinesthevisionafterthevision.""Saidxie・Hebelievesthatonlyaunifiedunderstandingcanbeputintoaction・Eightmonthslater,thevisionwasfinalized・"Theelementofsuccessisthattheenterpriseisagui
8、dingenterprise・〃"Ourphilosophyisourcreed,"saidxie・InJohnson&Johnson，screed,theinterestsofthecustomersareputfirst,theinterestsoftheemployee
