Consumer Behavior消费者行为学 每章节的Q&A 以及重点

《Consumer Behavior消费者行为学 每章节的Q&A 以及重点》由会员上传分享，免费在线阅读，更多相关内容在行业资料-天天文库。

1、Part1IntroductionChapter1Introduction 1.    Whichofthefollowingdecisionshouldbeconsideredlegitimatetopicsofconcerninthestudyofconsumerbehavior:(a).selectingacollege(b).purchasingalifeinsurancepolicy(c).Smokingacigarette(d).selectingachurchtojoin(e).selectingadentist(f).visit

2、inganautoshowroomtoseenewmodels(g).purchasingacollegetextbook2.    Consumptionbehaviorbeginswiththestepof:(a).purchasingprocess(b).Informationsearchandevaluation(c).Problemrecognition(d).Postpurchasingbehavior3.    ____occurswhenanindividualperceivesadifferencebetweenanideal

3、stateofaffairsandtheactualstateatanygivenmoment.(a).Problemrecognition(b).search(c).alternativeevaluation(d).choice(e).outcome4.    Theresearchscopeofconsumerbehaviorincludes:(a).Psychologicalcharacteristicsofconsumersuchasneeds,motives,personality,attitudesandgeneraleffecto

4、fsuchpsychologicalprocessasperceptionandlearningonconsumerbehavior(b).Applicationofpsychologyresearchaccomplishmentsonmarketingstrategiessuchasinfluencesofsuchfactorsasbrand,package,price,advertisementonconsumerbehavior(c).Family,socialgroup,socialclass,culture,subcultureinf

5、luencesonconsumerpurchasing5.    Fromwhichofthefollowingwecanseetheresearchofconsumerbehaviorisbeingwidened?(a).Fromthepastresearchof“customer”topresent“consumer”(b).Fromthesimpledescribeoftherelationshipofvariablestothestudyofthecauseandeffectrelationship,andperforminglabor

6、atoryresearchofmanyproblems(c).TheworkabstractlevelimprovedManyconsumertheorymodelsareputforward.(d).Fromstaticconcepttodynamicconcept6.    Whatarethetwopartspsychologyincludes:(a).Psychologyprocess(b).Psychologycharacteristic(c).recognitionandperception(d).personalityconsci

7、ousness7.    AD(AbsolutelyDifference)refersto____JND(JustNoticedDifference)refersto____(a).Theleastdifferencethatpeoplecandetect.(b).Theleaststimulusthatpeoplecandetect.8.    Thediscovereroftheforgettingcurveis:(a).Fisher(b).Wundt(c).Ebbinghaus(d).HerbentSimon9.    Explainth

8、emaindifferenceofthetheoryofS-R,S-P-R,S-L-R,S-T(J)-R.10.Choosethefactorstha