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ID:47240274
大小:59.00 KB
页数:19页
时间:2019-08-06
《全套外贸信函写作样本》由会员上传分享,免费在线阅读,更多相关内容在工程资料-天天文库。
1、全套外贸信函写作样本函电书写基本原则一、Courtesy礼貌语言要有礼且谦虚,及时地回信也是礼貌的表现。例如:Wehavereceivedwithmanythanksyourletterof20May,andwetakethepleasureofsendingyouourlatestcatalog.Wewishtodrawyourattentiontoaspecialofferwhichwehavemadeinit.Youwillbeparticularlyinterestedinaspecialofferonpage5o
2、fthelatestcatalogenclosed,whichyourequestedinyourletterof20May.二、Consideration体谅写信时要处处从对方的角度去考虑有什么需求,而不是从自身出发,语气上更尊重对方。例如:“Youearn2percentdiscountwhenyoupaycash.Wewillsendyouthebrochurenextmonth.”就比“Weallow2percentdiscountforcashpayment.Wewon'tbeabletosendyouthebr
3、ochurethismonth.”要好。三、Completeness完整一封商业信函应概况了各项必需的事项,如邀请信应说明时间、地点等,确忌寄出含糊不清的信件。四、Clarity清楚意思表达明确,要注意:(一)避免用词错误:例如:AstothesteamerssailingfromHongKongtoSanFrancisco,wehavebimonthlydirectservices.此处bimonthly有歧义:可以是twiceamonth或者oncetwomonth.故读信者就迷惑了,可以改写为:1.Wehavetwo
4、directsailingseverymonthfromHongKongtoSanFrancisco.2.WehavesemimonthlydirectsailingfromHongKongtoSanFrancisco.3.WehaveadirectsailingfromHongKongtoSanFrancisco.(二)注意词语所放的位置:例如:1.Weshallbeabletosupply10casesoftheitemonly.2.Weshallbeabletosupply10casesonlyoftheitem.前
5、者则有两种商品以上的含义。(三)注意句子的结构:例如:1.Wesentyou5samplesyesterdayofthegoodswhichyourequestedinyourletterofMay20byair.2.Wesentyou,byair,5samplesofthegoodswhichyourequestedinyourletterofMay20.五、Conciseness简洁(一)避免废话连篇:例如:1.Wewishtoacknowledgereceiptofyourletter...可改为:Weappreci
6、ateyourletter...2.Enclosedherewithpleasefindtwocopiesof...可改为:Weenclosetwocopiesof...(二)避免不必要的重复:(三)短句、单词的运用:Enclosedherewith----->enclosedatthistime----->nowduetothefactthat----->becauseadraftintheamountof$1000----->adraftfor$1000六、Concreteness具体七、Correctness正确--
7、------------------------------------------------------------------------------商务函电基本格式20May2000DateLine日期)Kee&Co.,Ltd34RegentStreetLondon,UKInsideAddress收信人地址DearSirs:Salutation称呼WehaveobtainedyournameandaddressfromDee&Co.Ltd,andwearewritingtoenquirewhetheryouwoul
8、dbewillingtoestablishbusinessrelationswithus.Wehavebeenimportersofshoesformanyyears.Atpresent,weareinterestedinextendingourrangeandwouldappreciateyourca
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