我国企业电子商务经营战略的探析-论文

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1、我国企业电子商务经营战略的探析-论文目录 需要完整论文的请联系摘 要·············································································································3 关键词·············································································································3 第一章 目前我国电子商务

2、存在的问题及其对企业的影响1.1我国电子商务存在的问题·············································································41.2电子商务对企业经营环境的响·······································································51.3电子商务对市场模式的影响·······························································

3、···········51.4电子商务对企业内部组织结构的影响·····························································5 第一章 电子商务下企业两种经营战略的概念及各自的优缺点2.1专业化经营战略···························································································72.1.1专业化经营战略的优势·································

4、··········································72.1.2专业化经营战略的劣势···········································································8 2.2多元化经营战略···························································································82.2.1多元化经营战略的优势···················

5、························································82.2.2多元化经营战略的劣势···········································································9 第三章 专业化与多元化战略的比较3.1“一心一意”专业化战略···········································································103.2“三心二意”多元化战略·

6、··········································································103.3 企业选择经营战略的基本原则····································································113.4 企业实行多元化战略失败的案例································································11 第四章 遵循电子商务市场规律，调整和完善经营战

7、略4.1 企业应理性选择经营战略··········································································134.2 专业化经营是电子商务发展的现实需要 结论致谢··································16     25     电子商务是综合运用信息技术、以提高贸易伙伴间商业运作效率为目标，将一切交易全过程中的电子方式实现，在商业的整个运作过程中实现交易无纸化、直接化。电子商务可以使贸易环节中各个商家和厂家更紧密地联系，更快地满足需求

8、，在全球范围内选择贸易伙伴，以最小的投入获得最大的利润。企业的电子商务生产经营活动首先必须从宏观上进行战略规划，通过规定企业战略目标、选择战略方案，从而规划战略行动，知道企业的生产经营，促进企业的发展。对一