英语面试技巧培训资料

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1、CaseQuestionsCasequestionsaremostcommonlyusedinconsultinginterviews,buttheycanbeusedinothersituations,suchasininterviewsformarketingpositionswithconsumergoodscompanies.Simplyput,acaseinterviewistheanalysisofabusinessquestion.Unlikemostotherinterviewquestions,itisaninteractiveprocess.Yourinterviewer

2、willpresentyouwithabusinessproblemandaskyouforyouropinion.Yourjobistoasktheinterviewerlogicalquestionsthatwillpermityoutomakeadetailedrecommendation.Themajorityofcaseinterviewersdon'thaveaspecificanswerthatyou,thecandidate,areexpectedtogive.Whattheinterviewerislookingforisathoughtprocessthatisatonc

3、eanalyticalandcreative.Here'sasamplecasequestion:Youareadvisingacreditcardcompanythatwantstomarketaprepaidphonecardtoitscustomers.Isthisagoodidea?You:Whatistheroleofourcompany?Dowesimplymarketthecardormustwecreatethemourselves?Interviewer:Thiscardwillbeco-marketedwithanoutsidephonecompany.Wedon'tne

4、edtoperformtelecommunicationsfunctions.You:Whatareourexpensesconnectedwiththecard?Interviewer:Wemustpay15centsforeveryminutewesell.Wealsohavetopay$1.00asastart-upcostforthecardandcardsystems.You:Whatareourmarketingexpenses?Interviewer:Wenormallyuseslipsofpaperthatareattachedtothebacksofourcreditcar

5、dpaymentenvelopes.Wesometimesalsosendcustomersadirectmailing-inaseparateenvelope.Orwecanhavetelemarketerscallselectedcustomers.You:What'sthecostofeachofthesemarketingtechniques,andwhatistheirresponserate?Interviewer:Telemarketershavea2percentresponserate,andcost$1.00percall.Directmailingscostus40ce

6、ntspermailingandhavea0.50percentrateofresponse.Ourpaymentattachmentshavea0.25rateofresponse,butonlycostus5centseach.You:I'mgoingtoassumewewillsellone-hourphonecards.Thatwillcostus$9.00fortheminutesandadollarpercard-soeachcardcostsus$10.Interviewer:Thatsoundsreasonable.You:Andwhatisourexpectedrevenu

7、eonaone-hourphonecard?Whatisthecurrentmarketratefora60-minutephonecard?Interviewer:Assumeit's50centsaminute.You:Soifwesellthecardsfor$30,wehavea$20profit,minusourexpendituresonmarketing.Interviewer:What'sou