面试技巧培训资料

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1、CaseQuestionsCasequestionsaremostcommonlyusedinconsultinginterviews,buttheycanbeusedinothersituations,suchasininterviewsformarketingpositionswithconsumergoodscompanies.Simplyput,acaseinterviewistheanalysisofabusinessquestion.Unlikemostotherinterviewquestions,itisaninteractiveprocess

2、.Yourinterviewerwillpresentyouwithabusinessproblemandaskyouforyouropinion.Yourjobistoasktheinterviewerlogicalquestionsthatwillpermityoutomakeadetailedrecommendation.Themajorityofcaseinterviewersdon'thaveaspecificanswerthatyou,thecandidate,areexpectedtogive.Whattheinterviewerislookin

3、gforisathoughtprocessthatisatonceanalyticalandcreative.Here'sasamplecasequestion:Youareadvisingacreditcardcompanythatwantstomarketaprepaidphonecardtoitscustomers.Isthisagoodidea?You:Whatistheroleofourcompany?Dowesimplymarketthecardormustwecreatethemourselves?Interviewer:Thiscardwill

4、beco-marketedwithanoutsidephonecompany.Wedon'tneedtoperformtelecommunicationsfunctions.You:Whatareourexpensesconnectedwiththecard?Interviewer:Wemustpay15centsforeveryminutewesell.Wealsohavetopay$1.00asastart-upcostforthecardandcardsystems.You:Whatareourmarketingexpenses?Interviewer:

5、Wenormallyuseslipsofpaperthatareattachedtothebacksofourcreditcardpaymentenvelopes.Wesometimesalsosendcustomersadirectmailing-inaseparateenvelope.Orwecanhavetelemarketerscallselectedcustomers.You:What'sthecostofeachofthesemarketingtechniques,andwhatistheirresponserate?Interviewer:Tel

6、emarketershavea2percentresponserate,andcost$1.00percall.Directmailingscostus40centspermailingandhavea0.50percentrateofresponse.Ourpaymentattachmentshavea0.25rateofresponse,butonlycostus5centseach.You:I'mgoingtoassumewewillsellone-hourphonecards.Thatwillcostus$9.00fortheminutesandado

7、llarpercard-soeachcardcostsus$10.Interviewer:Thatsoundsreasonable.You:Andwhatisourexpectedrevenueonaone-hourphonecard?Whatisthecurrentmarketratefora60-minutephonecard?Interviewer:Assumeit's50centsaminute.You:Soifwesellthecardsfor$30,wehavea$20profit,minusourexpendituresonmarketing.I

8、nterviewer:What'sou