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1、INSIGHTS2019TraditionalTV,onlinevideo&streaming-Disney+specialUSUKGermanyDenmarkSwedenNorwayFinland2AudienceProjectInsights2019CONTENTS05Editorial07Disney+19Mediausage35AboutthestudyAudienceProjectInsights201934AudienceProjectInsights2019EDITORIALWillDisneyspinabusinessfairytale?Disneyisg
2、earinguptotakeonNetflixintheUSDespiteDisney+justnowgoingliveintheUSandthereleasestillmonthsinthefutureinEurope,thenewstreamingserviceisalreadylookingtobecomeachallengerforthetopspotsinacrowdedfield.IntheUS,morethanhalfhavealreadyheardaboutDisney+and43%intendtosubscribe.Notsurprisingly,esp
3、eciallyfamilieswithchildrenareexpectedtosignuptoDisney+.Thegoodnewsfortheincumbentservicesisthatmostpeoplewillkeeptheirexistingpackages.However,about40%ofthesubscriber-in-tendersexpecttocanceloneormoreofDisney’scompetitors,withNetflixbeingmentionedmostoften.IntheUS,NorwayandFinland,thelik
4、elydropwillhitthehardestwith7%,8%and8%,respectively.ItisnotallsourforNetflixthough.Forthefirsttime,theAmericancom-panyisnumberoneinallthesevencountriescoveredinourstudy-eveninFinland,wherethelocalbroadcasterYLEupuntilnowhasbeensittingonthethrone.Talkingaboutthrones,thebiggestjumpinusersin
5、theNordicscomesfromHBONordic,whileHBOisfindingithardertogaintractioninitshomemarket.ThequestionisifitcanholdthatpositionintheNorthpostGameofThrones.RuneWerliinChiefProductOfficer@AudienceProjectAudienceProjectInsights201956AudienceProjectInsights2019DISNEY+EvenbeforethelaunchofDisney+,the
6、awarenessofDisney’snewstreamingserviceismassive.Additionally,alotofpeoplearealreadyconsideringsubscribingtothenewstreamingservice.Formany,itwillbeattheexpenseofsubscriptionstootherstreamingservices,especiallyNetflixsubscriptions.AudienceProjectInsights20197MorethanhalfintheUSknowaboutDisn
7、ey’snewstreamingservice[HowmanyknowoforhaveheardaboutDisney+?]USUKGermany55%knowoforhaveheardaboutDisney+40%knowoforhaveheardaboutDisney+30%knowoforhaveheardaboutDisney+DenmarkSwedenNorwayFinland31%knowoforhaveheardaboutDisney+27%knowoforhaveheardaboutDisney+30%know
