商务英语论文样本

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1、LanguageCharacteristicsofEnglishAdvertisement名字[Abstract]Asawayoftransmittingandpropagating,advertising^rolecannotbeunderestimated.Ithasbecomeamustforsocialcommunications.Inthispaper,theauthoranalyzedthecharacteristicsoftheEnglishadvertisementthroughalargenumberofEngli

2、shadvertisementanalysis.【摘要】广告作为一种传播和宣传信息的模式，其作用不容忽视,它已逐渐成为社会交流的必要手段之一•本文作者通过对大量英文广告实例进行分析,剖析了英文广告的语言特点。Keywords:Advertising,AdvertisingEnglish,LanguageFeatureOutline:IntroductionHistoryofadvertisement1・2RolesofadvertisementLexicalFeaturesClassificationsofadvertisingSi

3、milaritiesatthelexicallevelSyntacticalFeaturesFunctionofsimplesentencesFunctionofinterrogativesentencesIV>RhetoricalFeatures4.1Functionofpersonification4.1FunctionofrepetitionV・ConclusionLIntroductionLIHistoryofadvertisementPersuasivecommunicationhasbeenaroundsinceearl

4、ytimes.Throughinscriptionsontablets,wall,andpapyrusfromancientBabylonia,EgyptandGreecehavecarriedmessageslistingavailableproductsandupcomingevents.Becauseofwidespreadilliteracybeforetheageofprint,mostmessageswere-actuallydeliveredbycrierswhostoodonstreetcomersshoutingt

5、hewaresofthesponsorsStoresandmerchandisetheycarriedwereidentifiedbysigns.Informationratherthanpersuasionwastheobjectiveoftheearlycommercialmessage.Themid-1800smarkedthebeginningofthedevelopmentoftheadvertisingindustryintheUnitedStates.Theemergingimportanceandgrowthofa

6、dvertisingduringthisperiodresultedfromanumberofsocialandtechnologicaldevelopmentsassociatedwiththeIndustrialRevolution.Bythelatenineteenthcenturytheadvertisingprofessionwasmorefullydeveloped.Agenciestooktheroleofconvincingmanufacturerstoadvertisetheirproducts.Adswereas

7、sumedamorecompleteinformationalandeducationalrole.Copywritinghasbecomeareputablecraftintheperiod・Bythebeginningofthetwentiethcentury,theadvertisingindustryhadbecomeamajorforceinmarketing,andhadachievedasignificantlevelofrespectandesteem."Sofbsell"advertising....L2Roles

8、ofadvertisementAdvertisementhasbeencalled"thevoiceofbusiness”，foritannouncesnewproductsanddescribesnewusesandimproves