资源描述:
《中国零售业务的发展策略研究【外文翻译】》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、外文翻译外文TheStudyofChinaRetailBusinessDevelopmentStrategyMaterialSource:InternationalJournalofMarketingStudiesAuthor:jingsun1.ForeigncapitalRetailbusiness'strendofdevelopmentandcharacteristic1.1Themanagementstrategy:TheforeigncapitalRetailbusinessconstructsthetradeintegrationmanagementsystem
2、intheindustry,implementstheglobaltradestrategy.Theseenterpriseshavethenumeroussubsidiarycompaniesandstoresinoverseas,formsintegratedandsoontrade,sale,andinformationworldmanagementnetworks.Inworldwidescale,thevarioussubsidiarycompaniesandbranchesunderbasecompaniesunifiedcommandimplementsth
3、eunificationsupply,theunificationallocation,theunificationsale,theunificationsettlesaccounts.Facingtheworldmarket,theyconsiderthewholeworldbusinessstrategy,thuscausestheenterprisetoobtainthegreatestincome.1.2Theinvestmentseize:theexpansionorder,proceedsinanorderlyway,investsfromthedispers
4、iontotheformalizationinvestmentmanagement.Thecentralisminvestmentandthelarge-scalemanagementistheforeigncapitalretailbusiness’sinvestmentstrategyinordertoseizetheinternationalmarket.DemonstratedaccordingtothematerialthatthetransnationalretailbusinesssuchasWal-Mart,Carrefour,andMetroandsoo
5、ndirectinvestmentinBeijing,Shanghai,andShenzhenandsoon,thehighestinvestmentcostreachesashighasmorethan300,000,000USdollars,theinvestmentscaleisbiggerthanexistingcommercialfacilitiesinChina.1.3Themanagementpositionstrategy:EverysuccessfulforeigncapitalRetailbusinessinChina,majoritychoosest
6、heglobalmostgrowingmainforceretailsalesbusinessstrategy,grabbingthemostgrowthprospectmarketdomain.Theyhasadopteddirectspanningtraditionalfoodsupermarketandthestandardfoodsupermarketpatterninthesupermarketmanagementposition,directsetuplarge-scalesynthesissupermarketandwarehousingtypesuperm
7、arket.1.4Thetechnicalstrategy:Theforeigncapitalretailbusinessmanagesenterprisemassivelyusingthepresentinformationtechnology.Wal-Mart'sinformationsystemisthemostadvancedcommercialinformationtechnologysystem,ithasmainfeatureincludingmoreinvests,thefunctionentire,thesp