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ID:46145181
大小:3.55 MB
页数:301页
时间:2019-11-21
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1、CONFIDENTIALConceptualTemplateJune2002Thisreportissolelyfortheuseofclientpersonnel.Nopartofitmaybecirculated,quoted,orreproducedfordistributionoutsidetheclientorganizationwithoutpriorwrittenapprovalfromMcKinsey&Company.ThismaterialwasusedbyMcKinsey&Companyduringanoralpresentation;itisnota
2、completerecordofthediscussion.McKinseyFrequentlyUsedTemplateTextTextTextTextTextTextTextTextTextText2X2CUBEDUnitofmeasure2X2TOWERUnitofmeasure5PSMARKETINGPlacePriceProductPackagePositioningpromotionProductofferingUnitofmeasureStrategySkillsSystemsStaffSharedvaluesStructureStyle7SUnitofme
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4、RATE4UnitofmeasureTextTextTextLINEARA3DUnitofmeasureTextTextTextTextLINEARB3DUnitofmeasureTextTextTextLINEARC3DUnitofmeasureTextTextTextLINEARD3DUnitofmeasureTextTextTextTextLINEARE3DUnitofmeasureTextTextTextLINEARG3DUnitofmeasureTextTextLINEARI3DUnitofmeasureTextTextTextTextLINEARJ3DUnit
5、ofmeasureTextLINEARN3DTextTextTextUnitofmeasureTextTextTextLINEARP3DUnitofmeasureLINEARQ3DTextTextUnitofmeasureTextTextLINEARQ3DUnitofmeasurePlanImplementSupportLINKS3UnitofmeasurePERSPECTIVE3DUnitofmeasureTextTextTextPROPELLER3DUnitofmeasureRINGS3DUnitofmeasureTextSCALETextUnitofmeasureT
6、extTextSCALESUnitofmeasureTextTextTextTextTextTextSIZESINUnitofmeasureSPIRAL13DUnitofmeasureSpiralBrakesTubeintubeSPIRAL23DUnitofmeasureTextTextTextTextSPOTLIGHTUnitofmeasureTextTextTextTextTextTextSTAIRCASEUnitofmeasureSTARS3DUnitofmeasureCONFIDENTIALConceptualTemplateJune2002Thisreporti
7、ssolelyfortheuseofclientpersonnel.Nopartofitmaybecirculated,quoted,orreproducedfordistributionoutsidetheclientorganizationwithoutpriorwrittenapprovalfromMcKinsey&Company.ThismaterialwasusedbyMcKinsey&Companyduringanoralpresentation;itisnotacompleterecordofthediscuss
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