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ID:36737387
大小:3.55 MB
页数:301页
时间:2019-05-14
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1、CONFIDENTIALConceptualTemplateJune2002Thisreportissolelyfortheuseofclientpersonnel.Nopartofitmaybecirculated,quoted,orreproducedfordistributionoutsidetheclientorganizationwithoutpriorwrittenapprovalfromMcKinsey&Company.ThismaterialwasusedbyMcKinsey&Companyduringanoralpresentation;itisn
2、otacompleterecordofthediscussion.McKinseyFrequentlyUsedTemplateTextTextTextTextTextTextTextTextTextText2X2CUBEDUnitofmeasure2X2TOWERUnitofmeasure5PSMARKETINGPlacePriceProductPackagePositioningpromotionProductofferingUnitofmeasureStrategySkillsSystemsStaffSharedvaluesStructureStyle7SUn
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7、une2002Thisreportissolelyfortheuseofclientpersonnel.Nopartofitmaybecirculated,quoted,orreproducedfordistributionoutsidetheclientorganizationwithoutpriorwrittenapprovalfromMcKinsey&Company.ThismaterialwasusedbyMcKinsey&Companyduringanoralpresentation;itisnotacompleterecordofthediscuss
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