研究分析与报告平时作业

《研究分析与报告平时作业》由会员上传分享，免费在线阅读，更多相关内容在工程资料-天天文库。

1、BSBRES401AAnalyzeandPresentResearchInformationAfter-classAssignment10IBClass03NameinChinese（中文姓名）NameinPinYin（姓名拼音）StudentRegistrationNumber（学号）Task1TheRoleofMarketingResearch(Chapter1)1.WhatistheMarketingResearch?MarketingResearch:Theapplicationofthescientificmethodinsear

2、chingforthetruthaboutmarketingphenomena.Theseactivitiesincludedefiningmarketingopportunitiesandproblems,generatingandevaluatingmarketingideas,monitoringperformance,andunderstandingthemarketingprocess.2.WhatarethedifferencesbetweenBasicResearchandAppliedResearch?BasicResear

3、chconductedwithoutaspecificdescisioninmindthatusuallydoesnotaddresstheneedsofaspecificorganization;AppliedResearchconductedtoaddressaspecificmarketingdescisionforaspecificfirmororganization.3.WhatistheMarketingConceptconcernedwith?MarketingConceptconcernedwithconsumerdesir

4、es,beliefs,andattitudesbecomesessential.4.Whatfourstagesdoesamarketingstrategyinvolve?Amarketingstrategyinvolvefollowingfourstages:(1)Identifyingandevaluuatingmarketopportunities;(2)Analyzingmarketsegmentsandselectingtargetmarkets;(3)Planningandimplementingamarketingmixtha

5、twillprovidevaluetocustomersandmeetorganizationalobjectives;(4)Analyzingfirmperformance5.Whichfactorsshouldbeconsideredwhenamarketingmanagerfacesthedecisionwhentoconductamarketingresearch?Pleaseexplain.(口己写)Task2(Chapter3,5)1.Whatarethethreetypesofmarketingresearch?Decidew

6、hetherthefollowingresearchesshouldbeexploratory,descriptive,orcasual,andbrieflygiveyourreasons.ThethreetypesofmarketingresearchisExploratoryResearch,DescriptiveResearch,andCasualResearch.(1)Establishingthefunctionalrelationshipbetweenadvertisingandsales.ExploratoryResearch

7、(解释为什么是这个调研,自己写)(2)Investigatingconsumerreactionstotheideaofanewlaundrydetergentthatpreventsshrinkageinhotwater.DescriptiveResearch(解释为什么是这个调研，自己写)(3)Identifyingtargetmarketdemographicsforashoppingcentre.CasualResearch(解释为什么是这个调研，自己写)2.Listthestagesintheresearchprocess.1)D

8、efiningtheresearchobjectives2)Planningaresearchdesign3)Planningasample4)Collectingthedata