商务英语Unit10观摩课件

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1、CENTURYBUSINESSENGLISH世纪商务英语综合教程ⅠLecturer:DavidLeeAskformore!Justdoit!Wedochickenright!Gobelieve!Unit10BusinessAdvertisingAdvertisingisanyofvariousmethodsusedbyacompanytoincreasethesalesofitsproductsorservices,ortopromoteabrandname.Advertisingisalsousedbyor

2、ganizationsandindividualstocommunicateanideaorimage,torecruitstaff,ortopublicizeanevent.Toensurethattheiradvertisementswillappealtothosemostsuitedtotheirproducts,advertisersmusthaveatargetaudienceinmindwhentheydesigntheircampaign.Themediausedbytheadvertiser

3、sarenewspapers,magazines,television,radio,andpostersetc.FunctionsMethods1.Whatarethefunctionsofadvertising?2.Whatmakesagoodadvertisement?3.Whichadvertisementimpressesyoubest?Why?Doyoutakeadvertisementsasreferenceswhenyouwanttopurchasesomething?Why?Discussio

4、nWarmUpWorkwithyourgroup.Developmentanadvertisementforanythingyouareinterestedinandmakeitasinterestingandattractiveaspossible.Roleplaytheadvertisementtotheclassandseeifanyofyourclassmateswouldliketobuyyourproduct.Role-PlayWiththedevelopmentofmarketeconomy,a

5、dvertisementshavebecomeadominatingfeatureintelevisionindustry.Somepeoplesaythatadvertisementsbrainwashusintobuythingswereallydonotneed.Otherssaythatadvertisementstellusaboutnewproductsthatwillimproveourlives.Whichviewpointdoyouagreewith?Reflection:Readthepa

6、ssageaboutadvertisingandanswerthefollowingquestions．1.Howdotheproducersmaketheirproductsreachmoreconsumers?2.Whatisthewidelyacceptedstandardforagoodtelevisioncommercial?3.Whatshouldwedotosucceedinadvertising?4.Howcanwetellthatthetelevisioncommercialmentione

7、dinthetextisagoodone?5.Whatresultsshouldasuccessfultelevisioncommercialachieve?Reading1TextAUnit101Televisionisverypopularthroughouttheworld,foritisaverychanneltoinformation.Inordertomaketheirproductsreachmoreconsumers,producerswilltheirproductsontelevision

8、.Whatshouldagoodtelevisionbe?Differentpeoplewillhavedifferentviewpointsbecausetheyhavedifferentexperienceandknowledge.nowadaysad.now,atthepresent▲Nowadays,advertisementscanbefoundeverywhereinanybigcity