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1、余姚裘皮市场的发展现状及研究对策毕业论文（20__届）余姚裘皮市场的发展现状及对策研究余姚裘皮市场的发展现状及研究对策摘要浙江余姚裘皮市场日益兴旺，已经成为全国最大的裘皮生产中心。但余姚裘皮市场普遍存在着产品质量低、价格低，在设计上缺乏创新、创意，尤其是近年来余姚裘皮市场受到了来自汇率、国际贸易壁垒、金融危机、国家政策等许多因素的影响，导致其发展面临巨大威胁。因此余姚裘皮市场迫切需要找到行之有效解决方法，实现标准化、品牌化、生态化的生产和竞争。本文以余姚裘皮市场为研究对象，从四个方面进行研究。首先对裘皮市场概述，阐述了裘皮市场的含义和特点；然后介绍了余姚裘皮市场发展的历程和现状以及在发展过程中
2、存在的问题；最后针对存在的问题提出对策建议。关键词：余姚；裘皮市场；区域品牌余姚裘皮市场的发展现状及研究对策AbstractInternationalofeconomicglobalizationintheworld,knowledgeable,trends,lurkingreatcrisisopportunityatthesametime,Thefurmarketofyuyaoisfacingincreasinglyseverestruggleforlife,andchallenges,infrontofthecrisishasexposedalargenumberofpotentially
3、fatalproblems.ThisarticlethroughinterviewsandsurveysyuyaoStreet,yuyaocity,isthelargestofthefurtrade,processingandsalesbasesofsomeenterprises,visitedyuyaosituationofsmallandmedium-sizedfurbusiness,focusesonthedevelopmentofyuyaofurmarketsituation,marketdemand,thepotentialthreatandthedisadvantagesofcom
4、petitioninthemarket,yuyaofurmarketdevelopmentthroughtheanalysisoftheopportunitiesandchallenges,exploresyuyaofurmarketdevelopmentprospects.Studyfindsthatyuyaofurmarketthereareproblems,suchasproductandgenerallythereislowquality,designofmonotonyandlackofinnovation;internaloutofcompetitioninthemarket,th
5、elackofeffectivegovernmentguidance;atexternalfactorssuchasexchangerates,internationaltradebarriersrestricting.Fortheaboveproblem,thisproposedchangegovernmentfunctions,theformationofindustryassociationandthedevelopmentofindustrystandards,strengtheningthequalityofsupervision,guidanceandestablishbranda
6、wareness,improvingprocess,adjustsproductstructure,introductionofastandardized,ecologyandlarge-scaleproduction,diversificationofactiveexploration,improvingthequalityofentrepreneurs,toimprovetheinternalmanagementsystem,strengtheningcooperationbetweenenterprises,suchasrecommendations,yuyaofurmarket,ino
7、rdertopromotedevelopment.Keywords:yuyao，furmarket,,measures余姚裘皮市场的发展现状及研究对策目录1绪论11.1研究背景11.2研究意义21.3研究的思路与方法22裘皮市场的概述42.1裘皮市场的含义42.2裘皮市场的特点53余姚裘皮市场发展的现状73.1余姚裘皮市场的发展历程73.2余姚裘皮市场的发展现状84余姚裘皮市场发展中存在的问题10
