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1、AbstractSinceChinaimplementedreformandopening-uppolicies,theautomobileindustryinChinahasundergoneasubstantialdevelopmentandanintegratedautomobileindustrialchainsystemwithlargeautomobilegroupsasthebackbone,partsindustriesasthesupporthasbeenformed.Ontheba
2、sisofasteadyriseindomesticmarketsales,theexportofChina，sself-ownedbrandautomobilealsodevelopsquicklywithCheryAutomobile,themostfamousself-ownedbrandtoppingChina，spassengercarexportersfornineconsecutiveyears.Identifyingtheadvantagesanddisadvantagesofitse
3、xportandexploringthestrategiesofenhancingitsinternationalcompetitivenessthroughthestudyoftheexportstatusandtheinternationalcompetitivenessofCheryAutomobilewillhelptopromotetheimprovementandhealthydevelopmentofChina'sautoexporttrade.Basedontheliteraturer
4、eviewandcasestudies,thispaperfirstanalyzesthecurrentsituationandthecompetitivenessofChinafsautoexport,thendiscussesthecurrentsituationandfeaturesofCheryautomobile'sexporttrade,andbyundertakingSWOTanalysispointsouttheadvantages,disadvantages,opportunitie
5、sandriskstherein,andfinallyproposesthestrategyofimprovingthecompetitivenessofCheryautomobileininternationalmarket.ThispaperarguesthatChery'smainexportadvantageslieinitslowcostaswellasmanyotheraspectssuchasitstechnologyadvantageasalatestarter,itsimplemen
6、tationofthenewenergyautomobilestrategyanditsstrongwillingnessinexport;whilethedisadvantagesowetothedefectsinquality,theweaknessesinresearchanddevelopment,thelackofcoretechnologyandthesinglenessofforeignsaleschannel,thelaggingbehindoftheconstructionofpos
7、t-salesnetwork,andthelackofdistinctiveautomobileculture,etc.Theopportunityofexpandingtheexportconsistsinthesupportofnationalpolicy,thesteadygrowthoftheoverseasdemand,therapturouswelcometonewenergyautomobiles,andtheconstructionoffree-tradezones,ect.,wher
8、easthemainimpedimentstoitsexportcomefromtheviciouscompetitionfromotherdomesticautoexportenterprises,andtheuncertainpoliticalenvironmentintargetforeignmarket.Onlywithgovernment^policysupportforself-ownedbrandasthebasis,globalprodu
