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1、ConsumerpurchasebehaviorbasedonMarketingStrategiesMajonEngineering&onomy&ManagementGraduate:WangJingInstructor:Prof.YangJianpingAbstract口leCentralEconomicWorkConfereneehasalreadymadeplansforeconomicdevelopment,whichiscontinuetoimplementtheproactivefiscalpolicyandamoderatelyea
2、symonetarypolicy.Thiswillbemorepositivelym必ntainingtoexpandthescale毛finvestmentandochsumptioninther创Iestate,50fromthewholepoint,theexternal部onomicenvironmentisoptimisticandstable.Therefore,realestatedevelopersarefacingthedemandingmarket,5()thereasonforintense^npetitionhasbeen
3、it：ievitable・Realestatedevelopersneedtore-examinethemarketings位ategiesofresidentialproducts,whichguidedbycu剑omcTdemand,5Oughttostandoutinanumberofrealestateochsumersandwinthelargestsh缸eofthersiestatemarket.Thispa严rfliistlyintrodutbebackground,aimof四句ectandmeaninsandtheresearc
4、hsituation.SecondlyHtanalysestheinfluencefactorsofconsumerbehavior,andthenitanalysistherelationshipbetweenthefactorsofconsumerbehaviorsand拙ategiesofmarketing,atlastcombinedwithther臼1estatemarketsituationinWenchangH创n钮，inordertoselectthefactorofindividualcx4isumercharacteristi
5、c,thefactorofconsumerpurchasingabilityandfactorofresidentialcharacteristic,^whichthequestionnairehasdesignedbasedonandanalyzingresidentialcharacteristicsofconsumerbehavior.i]len,obtainingmarketresearchdataandselectingappropriatevariables10buildfactorofconsumerindividualfeatur
6、e,factorofproductpurch部队factorofarchitecturalfeaturesandfactorofobjectcharacteristics,whichusedtheprincipalcomponentfactor,cross-equencyanalysis,correspondenceanalysisandoptimalscalingregressiontofurtheranalysistheconsumerpurch部ebehavior,andusinginformationthatwegottodotheemp
7、iricalanalysis・InthispapeKwecandrawtheconclusionsonthebehaviorofbuyersbythefollowingfour-prongedapproach.Fromthequestionnaireresultsshowedus阳・tfromtheperspectiveofhousingaffbrdabiUty,thereisabigdi侄erencebetweenociiswners企omoutsideofprovinceandinside^whichspecificallydisplayin
8、lotalmonthlyincome»housingprices,the企equencyofpurchasinghousingandth
