资源描述：
《Zara的快速时尚的秘诀【外文翻译】》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。
1、外文翻译原文Zara'sSecretforFastFashionMaterialSource:HarvardBusinessReviewAuthor:KFMALewis,JADMachucaSpanishretailerZarahashitonaformulaforsupplychainsuccessthatworks.Bydefyingconventionalwisdom,Zaracandesignanddistributeagarmenttomarketinjustfifteendays.――Harvard
2、BusinessReview.ByKasraFerdows,MichaelA.LewisandJoseA.D.MachucaEditor'snote:Withsome650storesin50countries,SpanishclothingretailerZarahashitonaformulaforsupplychainsuccessthatworksbydefyingconventionalwisdom.ThisexcerptfromarecentHarvardBusinessReviewprofilez
3、erosinonhowZara'ssupplychaincommunicates,allowingittodesign,produce,anddeliveragarmentinfifteendays.InZarastores,customerscanalwaysfindnewproducts—butthey'reinlimitedsupply.Thereisasenseoftantalizingexclusivity;sinceonlyafewitemsareondisplayeventhoughstoresa
4、respacious(theaveragesizeisaround1,000squaremeters).Acustomerthinks,"Thisgreenshirtfitsme,andthereisoneontherack.IfIdon'tbuyitnow,I'lllosemychance."Sucharetailconceptdependsontheregularcreationandrapidreplenishmentofsmallbatchesofnewgoods.Zara'sdesignerscrea
5、teapproximately40,000newdesignsannually,fromwhich10,000areselectedforproduction.Someofthemresemblethelatestcouturecreations.ButZaraoftenbeatsthehigh-fashionhousestothemarketandoffersalmostthesameproducts,madewithlessexpensivefabric,atmuchlowerprices.Sincemos
6、tgarmentscomeinfivetosixcolorsandfivetosevensizes,Zara'ssystemhastodealwithsomethingintherealmof300,000newstock-keepingunits(SKUs),onaverage,everyyear.This"fastfashion"systemdependsonaconstantexchangeofinformationthroughouteverypartofZara'ssupplychain—fromcu
7、stomerstostoremanagers,fromstoremanagerstomarketspecialistsanddesigners,fromdesignerstoproductionstaff,frombuyerstosubcontractors,fromwarehousemanagerstodistributors,andsoon.Mostcompaniesinsertlayersofbureaucracythatcanbogdowncommunicationbetweendepartments.
8、ButZara'sorganization,operationalprocedures,performancemeasures,andevenitsofficelayoutsarealldesignedtomakeinformationtransfereasy.Zara'ssingle,centralizeddesignandproductioncenterisattachedtoIn
