恩智浦（NXP）创新车载信息娱乐系统解决方案有助提升用户体验及互联性

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1、恩智浦（NXP）创新车载信息娱乐系统解决方案有助提升用户体验及互联性StevenWang王敦安RegionalMarketingManagerTel:0755-8284-2271Mobile:135-1089-7158Email:Steven.da.wang@nxp.comIn-VehicleNetworkingCAN/LINFlexRaySystemBasisChipsMagneticSensorsSpeed(ABS,engine)Angular(steering,throttle)CarAccess&ImmobilizersEstablish

2、edleadershippositions2012andbeyondDrivinggrowthCarEntertainmentRadio/AudioDSPTunerAudioAmplifiersNXP–AutomotiveProductPortfolioNXP#1ConnectedMobilityCarentertainmentMultiStandardDigitalRadioDigital1-ChipRadioCaraccessPassiveKeylessEntry/GoConnectedKey:2-way,NFCTelematicsandCa

3、rITSe-Call&EcoroutingCar-2-xcommunicationsSecurityCO2reductionSensorsforBrushlessDCmotorsIVNPartialNetworkingEthernetIsolatedCANLighting&InstrumentationLEDDriverICLEDBacklightingBatteryManagementRealtimeClocksforHybridDriveNEW!StandardMOSFETsInterfaceProductsLCDDrivers,LEDCon

4、trollers,UARTs&Bridges,I/OExpanders,GPIOs,RTCs,PCIexpressPHY,CapTouchSmallSignalDiscretesDiodes&TransistorsAutomotiveLogicNXP#1NXP#1NXP#3NXP#1NXP#1NEW!NEW!NEW!2NXPconnectsthecar!Cars...People...InfrastructureDMBCellularLF,UHF802.11p802.11pCellular33CarRadiomarketgrowthandtren

5、ds2009-2014In-carTVISDB-T(JP)toextendtoSouthAmericaCMMBenteringhigh-endcarsinChinaDVB-T(EU)&ATSC-MH(US)keepsmallStrongpricecompetition(consumerASIC)SDARSSiriusXM(NA)growingwithUSmarket,plantolaunchnewwaveform(->SDR)Ondas(EU)stilllookingforinvestorsTerr.DigitalRadioGrowingtake

6、-rateofHDRadioinNA;trendforHD1.5(2tunersneeded)DABroll-outinmanyEUcountriesongoing;nowpartofallcustomerRfQsDRM:Indiabuildingbroadcastnetwork;otherBRIClikeRussiaconsideringOEMAM/FMIncreasingmulti-tuner(2x-4x)take-rateEmergingmarketsmovingtoadvanced(DSP)systemsDifferentiation&a

7、dditionalvaluedrivenbyradio&audioSWfeatures(likeANC)AftermarketAM/FMDSP-basedsystemsreplacinganalogHighpricepressurefromcommoditization4CAGR‘10-’146158258649971071+3%+2%+37%+8%-3%Keytrends930+7%$m汽车收音机及音频处理解决方案AmbitionandStrategyinCarRadioRoadmapSystemsolutionsofferingBest-in

8、-classperformanceLowestBoM&costofownershipbyadvancedRFCMOS(multiple)