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1、LessonThreeMichaelDell’sTwo-Billion-DollarDream1Pre-classquestion:WhatdoyouknowaboutMichaelDell?2Warming-upexpressionsoiltycoon/businessprospects/abusinessorder/acompetitiveedge/businesslicense/inventoryandoverhead/custom-madecomputers/surplusstock/asalesquota/a
2、retailprice/addedvalue/theopportunityofalifetime/directmarketing/alawfirm/accountingbasics/on-siteservice/whollyownedsubsidiaries/aciviccenter/endusers3BackgroundMichaelDellMichaelSaulDell(bornFebruary23,1965inHouston,Texas)isanAmericanbusinessman.HeattendedtheU
3、niversityofTexasatAustinintendingtobecomeaphysician.Whileinuniversity,hestartedacomputercompanycalledPC'sLimitedinhisdormitoryroom.4Dell’sExperiencesDellbeganthebusinessmanufacturingpersonalcomputerswithsomeradicalideas,includingmaintainingnofinished-goodsinvent
4、oriesandpracticallynocomponentinventories,buildingonlytoorder,andsellinganddeliveringthecompletedPCunitsdirecttocustomers(directsales).5Dell’sExperiencesThecompanybecamesuccessfulenoughthatDelldroppedoutofcollegeattheageof19torunthebusinessfull-time.In1987,PC'sL
5、imitedchangeditsnametoDellComputerCorporation,andin2003,Dell,Inc.ThecompanybecamethemostprofitablePCmanufacturerintheworld,withsalesof$35billionandprofitsof$2billionin2002.6Dell’sExperiencesOnMarch4,2004,MichaelDellsteppeddownasCEOofDellbutstayedasChairmanoftheB
6、oard,whileKevinRollins,thenbecamePresidentandCEO.ChiefExecutiveOfficer执行总裁7AccoladesforDellEntrepreneuroftheYear"fromInc.(Incorporated)magazine;"ManoftheYear"fromPCMagazine;"TopCEOinAmericanBusiness"fromWorthMagazine;"CEOoftheYear"fromFinancialWorldandIndustryWe
7、ekmagazines.8HisfameandlifeInthe2005publicationoftheForbes400,Dellwaslistedasthe9thrichestmanintheUnitedStatesandthe18thrichestintheworldwithanetworthofaround$16billion.DellresidesinAustin,TexaswithhiswifeSusanandtheirfourchildren.Forbes<<财富(福布斯)>>杂志9Forbes400Th
8、eForbes400isanannuallistpublishedbyForbesmagazineofthewealthiest400peopleintheUnitedStates.AtthetopofthelistisBillGates,co-founderofMicrosoft,withanetworthof48billion
