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1、浅析我国网络营销中存在的问题及对策学校班级14xxxxxxXX指导老师：摘要：随着国际互联网的快速发展，网络营销在我国已经成为一种新的经营方式。网络营销是企业在网络迅速普及、经济飞速发展的条件下，应对崭新的经营环境所形成的有效营销手段。网络营销相对于传统营销具有技术含量高、覆盖面广、交易效率高、跨时空等显著优势，技能使企业开辟更广阔的市场，又能引领和改造传统营销，是我国企业正在积极开展的一种新型营销理念和手段。随着互联网的发展、技术的改进，企业应以“客户需求为导向”，树立客户服务意识，简历健康的网络营销渠道，与特定的顾客建立一种
2、相互依赖、相互依存的伙伴关系，使企业能获得长期稳定的经济收入。随随着信息化发展，网络营销的优势已经突显，网络营销可以降低企业的成本，减少企业的门面费用，同时也能够通过网络交流工具及时有效地了解消费者的需求和意愿，调整企业的产品和服务，还可以提高消费者的购买效率，节约消费者时间等。关键词：网络营销 问题对策AnalysestheproblemsexistinginthenetworkmarketinginourcountryandthecountermeasuresSchoolclassnumbernameteacherAbst
3、ract:withtherapiddevelopmentofInternet,networkmarketinghasbecomeanewmodeofoperationinourcountry.Rapidexpansioninthenetworkmarketingistheenterpriseinthenetwork,therapideconomicdevelopmentcondition,theresponsetothenewbusinessenvironmentcreatedbyeffectivemarketingtool.C
4、omparedwiththetraditionalmarketingnetworkmarketingwithhightechnicalcontent,widecoverage,tradeandothersignificantadvantagesofhighefficiency,acrosstimeandspace,skillsmaketheenterprisestoopenupabroadermarket,andtoleadandtransformthetraditionalmarketing,isoneofChina'sent
5、erprisesareactivelydevelopingnewmarketingideasandmeans.WiththedevelopmentoftheInternet,technologyimprovement,theenterpriseshouldtakethe"customerdemandastheguidance",setupcustomerserviceconsciousness,resumehealthynetworkmarketingchannels,withspecificcustomerstoestabli
6、shamutuallydependentandinterdependentpartnership,maketheenterprisecangetlong-termstableeconomicincome.Aswiththedevelopmentofinformationtechnology,networkmarketinghastheadvantagesofhighlight,networkmarketingcanreducethecostofenterprise,reducecosts,theappearanceoftheen
7、terpriseatthesametimecanalsothroughthenetworkcommunicationtoolstounderstandtheneedsoftheconsumersinatimelyandeffectivemannerandwillingnesstoadjusttheenterprise'sproductsandservices,alsocanimprovetheefficiencyofconsumerbuying,saveconsumerstimeandsoon.Keywords:networkm
8、arketingcountermeasures目录序言…………………………………………………………………………………11.中小企业网络营销概述…………………………………………………………21.1中小企业发展现状 …………………………………………………………21.
