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1、毕业论文(20__届)湖州织里童装出口现状及策略分析摘要到2009年底,织里镇共有童装类企业12200家,其中童装企业7647家,童装配套企业4553家,童装规模企业47家。销售收入已突破150亿元,市场覆盖率保持在98%以上,市场占有率30%以上,但是织里童装出口所占比例还是很低的,并且出口过程中常遭到不公正待遇,受到技术性贸易壁垒,绿色壁垒和反倾销、反补贴的调查。织里的童装企业无论是在对国外反倾销规则的了解、还是在应对经验方面,都比较缺乏,对反补贴方面的知识更是知之甚少数据来源:湖州统计信息网。。
2、通过对大量文献的查阅和实地走访,对织里童装出口的现状有了较为详细的了解,笔者又对织里部分童装出口企业主进行了访谈,共同探究织里童装出口存在的问题。此外,通过对佛山环市童装产业链的发展进行深入分析,找到了可供织里借鉴的经验,对于提升织里童装出口竞争力提出了必须要优化结构,做强产业,自主创新,注重现代化管理模式等政策建议,为织里加快产业转型升级,提高产品出口竞争力提供了可参考意见。关键词:织里童装;出口;绿色壁垒;竞争力AbstractBytheendof2009,Zhilitownhas12200chi
3、ldren’sclothingsuchenterprisetotally,amongthemhaschildren’sclothingenterprise7647,Children'sclothingsupplementaryenterprise4553,Children'sclothingscaleenterprise47.Salesrevenuehasbreached150millionyuan,Marketcoveragetoremainin98%,Marketsharemorethan30%,
4、Butthechildren'sclothingwovenexportproportionisverylowinZhili,Andexportprocessmiddlingbeingunfairlytreated,andbytechnicalbarrierstotrade,greenbarriersandanti-dumping,anti-subsidyinvestigation.Children'sclothingenterpriseinZhilibothintheknowledgeoftherul
5、esforanti-dumping,orincopingwithempiricalaspects,thereisashortageof,forcountervailingaspectsofknowledgeispoorlyunderstood.Throughalargenumberofdocumentsandon-the-spotvisit,theauthorhadcomparativelydetailedunderstandingaboutthepresentsituationofZhilichil
6、dren’sclothingexport,thentheauthordidsomepartinterviewwithZhilichildren’sclothingexportbusinessowners,exploredexistingproblemsaboutchildren’sclothingexporttogether.Besides,theauthorthroughthedevelopmentofchildren'sclothingchainhuanshiin-depthanalysis,fi
7、ndtheavailabletoweavetheexperienceforreference,summarizedtoimprovethechildren'sclothingexportcompetitivenesswovenmustbeoptimizedstructure,strongindustry,theindependentinnovation,payattentiontomodernmanagementmode,thusacceleratingtheindustrialupgradeandi
8、mproveproductexportcompetitiveness.Keywords:Zhilichlidren’sclothing;Export;Greenbarriers;competitiveness目录III1湖州织里童装出口现状11.1湖州织里童装产业现状11.2湖州织里童装出口现状22湖州织里童装出口存在的问题42.1产业发展方式比较粗放42.2品牌意识差,产品档次低42.3监管服务能力相对滞后52.4绿色贸易壁垒阻碍大53对佛山环市童装产