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1、2019-2020年高考英语二轮复习阅读理解基础选练（2）(I)社会文化（阅读理解）一(xx四川绵阳高三第二次诊断性考试)改编Althoughhisone-year-oldsmart-phonestillworksperfectly,LiJijiaalreadyfeelstheneedtoreplaceit.“Therearemanybetteronesavailablenow.It’stimetoupgrade(更新)myphone.”Li’simpatienceissharedbymany.Shortlyaftertheseasonwhennewproductsarer
2、eleased,manyconsumersfeeltheurgetoupgradetheirelectronicequipment,eventhoughtheonestheyhavestillworkjustfine.Asconsumers’mindsareoccupiedbyApple’snewlyreleasedproductsanddebatewhethertheGoogletabletisbetterthanthenewAmazonKindle,itmightbetimetotakeastepbackandask:“Dowereallyneedthelatestup
3、grades?”AccordingtoDonaldNorman,anAmericanauthor,“plannedobsolescence(淘汰)”isthetrickbehindtheupgradingcultureoftoday’sconsumerelectronicsindustry.Electronicsproducersstrategicallyreleasenewupgradesperiodically,bothforhardwareandsoftware,sothatcustomersoneverylevelfeeltheneedtobuythenewestv
4、ersion.“Thisisanold-timetrick—they’renotinventinganythingnew,”Normansaid.“Thisisawastefulsystemthroughwhichpanies—manyofthemproducingpersonalelectronics—releasepoor-qualityproductssimplybecausetheyknowthat,insixmonthsorayear,they’llputoutanewone.”Butthenewpsychologyofconsumersispartofthiss
5、ystem,asNormanadmitted,“Wenowwantsomethingnew,somethingpretty,thenextshinything.”Initsmostrecentyear,Apple’sprofitmarginwasmorethan21percent.AtHewlett-Packard,theworld’sbiggestPCmaker,itwasonly7percent.Apple’sannualupgradesofitsproductscreatesalesofmillionsofunitsasownersofoneyear’sMacBook
6、oriPhonelineuptobuythenewestversion,evenwhenthechangesareslight.AstoLiJijia,theneedforupgradinghissmart-phoneesmainlyfromfriendsandclassmates.Whentheyareswitchingtothelatestequipment,heworriesaboutfeelingleftout.“Somegamesrequirebetterhardwaretorun,”saidLi.“Ifyoudon’tjoinin,youlosepartofth
7、econnectiontoyourfriends.”1.What’stheauthor’sattitudetowardspeople’sgreedfornewproducts?( )A.Supportive.B.Optimistic.C.Critical.D.Unclear.2.Howdotheelectronicspaniessuccessfullypromotetheirlatestproducts?( )A.Theymakefulluseofthe“plannedobsolescence”strategy
