文化差异对国际商务谈判的影响[英语专业开题报告]

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1、题S：文化差界对国际］务谈判的影响A:折注丸衣升（£涪学院ZHEJIANGYUEXIUUNIVERSITYOFFOREIGNLANGUAGES本科毕业论文（设计）开题报告学院：英语学院专业：英语班级：学号：学生姓名：指导教师：1PurposeandSignificance：WithChina'saccessiontotheWorldTradeOrganizationandpoliticalandeconomicglobalization,foreignbusinessactivitieshavebecomemoreandmorefrequent

2、,internationaltradeisaccelerating,andChinahasarapidgrowthininternationalbusinessnegotiations-InadditiontomanyChinesecompaniesseekingbreakthroughsinforeigntrade,theforeigncompaniesarealsoseekingtheopportunitiestoenterintoChinesemarket.Forthesakeofrespondingtotheeconomicglobal

3、ization,theMultinationalbusinesshasbeenaninevitablechoiceformanylargeenterprises.Negotiationshavebecomeanimportantlinkininternationalbusinessactivities-However,becauseoftheculturaldifferencesindifferentnationsorregions,someunnecessarymisunderstandingsbetweennegotiatorsfreque

4、ntlyappearwhichinfluencesthebusinessnegotiationprocessandeventheoutcomesofnegotiation.Cross-culturalbusinessnegotiationismorechallengingthannegotiationunderthesingleculturalenvironment;cross-culturalnegotiationisanegotiationformbelongingtodifferentculturalthinkingpatterns,fe

5、elingsandbehavioralpatterns.Theinternationalnegotiationprocessisalwaysmorecomplex,becausethenegotiationprocessinvolvesthepowerthatdifferentculturalnormshavenotbeenawareof,andthisinsensiblepowerofdifferentculturalnormsmayleadtoanefficientexchangefallsshortofsuccessforlackofaf

6、inaleffort.Intheprocessofnegotiation,interpersonalcommunicationisamajorbehavior,whichoccursinverbal,non-verbalandthecontext.Intheprocess,culturequalifiedtheinternationalbusinessnegotiator^behaviorsandthemeansofmasteringthenegotiationprocess.Differentculturalcollisionshaveals

7、oincreasedtheuncertaintyininternationalbusinessnegotiationsandthedifficultyofreachinganagreementsAsweallknow,ontoday^sforeigntradenegotiatingtable,collisionscausedbyculturaldifferencesinthevariouslevelsarethemainreasonofleadingtoenterprisecrisis-Internationalbusinessnegotiat

8、ionsarenotonlytheexchangeandcooperationintheeconomicfield,butalsothecollisi