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1、外文翻译原文introductiontoaspecialissueonconsumerbehaviorintourismdestinationsMaterial:GuesteditorialAdvancesintourismmarketingresearchAuthor:JuergenGnoth,LuisaAndreuandMetinKozakFindings–Touristsarepartofthetourismproductionprocess.Theyengagewithsupplynetworksandin
2、teractwithdestinations.Originality/value–Thepaperprovidesanintroductiontosixcontributionsthatareparticularlyrelevantforunderstandingandmanagingthecontentoftheinteractionbetweenthenetworknodes,inparticularbusiness-to-consumerrelationships.Guba(1990)suggeststhat
3、therearethreelevelsofscientificinquiry:1.theparadigmatic;2.thetheoretical;3.theempirical.Theparadigmdefinesthebodyofbeliefsandassumptionsabouthowtruthistobeconstitutedandperceived.Thisthenfertilizesthetheoriesandmodelsthatformtoexplaintheparadigm,inspiretheontol
4、ogyandhelpdeterminesuitablemethods.Finally,butnottheleastimportant,empiricalresearchisconductedtotesttheoriesinawidevarietyofcontextsandwithdifferentmethodologies.ThepresentIJCTHRspecialissueonconsumerbehaviorattourismdestinationsfocusesontheempiricalleveland,
5、inparticular,onthecreationofvalueandsatisfaction,thebenefitsofvariety-seekingunderdifferenttimeperspectives,andonmotivationaldifferencesmoderatedbyage,intentionsandexpectations.ThecontributionspresentedherewereallsubmittedtotheAdvancesinTourismMarketing。Confere
6、nceSeptember2007,heldinValencia,Spain.ThethemeofthatconferencewasDestinationandEventMarketing:ManagingNetworks.Thisthemewasdesignedtobringtogetherthemostup-to-datethinkinginnetworkresearch.Networkresearch(Mitchell,1969;WassermannandFaust,1994)seekstounderstand
7、phenomenaastheyoccurinthewidersocialcontextofgroups,clusters,or(sub)cultures.Ofparticularinterestthereforearethequestionsofwhattheshapeof6thenetwork(topology)is,whoisinfluencingwhomandwhatshapeorformtheinteractiontakes,whatresourcesflow,andhowefficientthenetworki
8、sinfacilitatingthatflow.ThepresentcontributionstothisspecialissueofIJCTHRareparticularlyrelevantforunderstandingandmanagingthecontentoftheinteractionbetweenthenetworknodes,inparticu
