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1、--毕业论文(2010届)N市大型超市绿色营销对策研究摘要绿色营销是以满足消费者和经营者的共同利益为目标的社会绿色需求管理,以保护生态环境为宗旨的绿色市场营销模式。绿色营销观念认为,企业在营销活动中,要顺应时代可持续发展战略的要求,注重地球生态环境的保护,促进经济与生态环境的协调发展,以实现企业利益、消费者利益、社会利益及生态环境利益的协调统一。本文通过对宁波沃尔玛、欧尚、乐购、麦德龙、家乐福、三江等六家主要大型超市部分农副产品的研究,了解宁波几家主要大型超市的商品环保程度以及超市的绿色营销现状,并通过对宁波几大超市的商品环
2、保度的调查数据,运用所得数据对目前宁波几大超市进行环境分析、商品分析、服务分析等实证分析,并通过对调查数据的分析,进一步了解当前宁波几大超市在服务、产品、环境等方面的绿色营销现状,了解这些超市在进行绿色营销时存在的超市缺乏现代绿色营销理念、绿色食品检验把关强度有待加强、绿色名牌形象有待创立、绿色产品品质有待提升、购物环境和服务有待完善等问题与不足,并提出绿色产品对策、绿色服务对策、绿色价格对策、绿色意识对策、绿色环境对策等相应对策,为超市绿色营销的应用与推广提供理论依据。关键词:大型超市;绿色营销;绿色产品;营销对策宁波大型
3、超市绿色营销对策研究AbstractGreenmarketingistomeetconsumersandbusinessoperatorsforthepurposeofthecommoninterestsofthecommunitygreendemandmanagement,toprotecttheecologicalenvironmentforthepurposeofthegreenmarketingmodel.Greenmarketingconceptthatbusinessinmarketingactivities,w
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